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Key Sessions

Jeremy Gutsche

KEYNOTE: How to Win at the Future: The World’s Top 18 Megatrends and What to Do About Them

TrendHunter

Jeremy Gutsche

Make it Relevant: Jeremy Gutsche and David Boyle Q&A

TrendHunter

Oct 17
Show Filter
8:00am - 8:30am 30 mins
Registration & Coffee
8:30am - 8:45am 15 mins
What Today Holds and What to Look Out For
  • David Boyle - VP, Strategy & Insight, MasterClass
8:45am - 9:30am 45 mins
KEYNOTE: How to Win at the Future: The World’s Top 18 Megatrends and What to Do About Them
  • Jeremy Gutsche - NYT Best-Selling Author, Better & Faster, CEO, TrendHunter
more

Learn how to leap ahead of the competition with insight and big data gleaned from studying 300,000 innovations using big data from an audience of 150,000,000 people. The result is a series of 6 patterns you can use to uncover new opportunities, and the 18 most critical megatrends shaping the future. This hyper-visual keynote gives TMRE attendees real-life insight into hot topics like Big Data, A.I., Tribalism, Gamification, Simplicity, Instant Entrepreneurship, Authenticity, Co-Creation and Personalization.

9:30am - 10:15am 45 mins
Make it Relevant: Jeremy Gutsche and David Boyle Q&A
  • Jeremy Gutsche - NYT Best-Selling Author, Better & Faster, CEO, TrendHunter
  • David Boyle - VP, Strategy & Insight, MasterClass
more

Chairperson David Boyle sits down with Jeremy Gutsche to translate their keynote sessions into actionable take-aways for TMRE attendees. Today’s session focuses on how research and insights leaders can get beyond talking about trends, and actually apply the trends that will have the most relevance.

10:15am - 10:55am 40 mins
Morning Networking Break | Hosted by HawkPartners
more
10:55am - 11:00am 5 mins
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Chairperson Welcome
more
10:55am - 11:00am 5 mins
Track 2: Insights as a Strategic Business Partner | MR & data Science
Chairperson Welcome
more
10:55am - 11:00am 5 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
Chairperson Welcome
more
10:55am - 11:00am 5 mins
Track 4: Technology to the Rescue | Artificial Intelligence
Chairperson Welcome
more
10:55am - 11:00am 5 mins
Track 5: Consumer Description | Retail
Chairperson Welcome
more
10:55am - 11:00am 5 mins
Track 6: Power Partnering | New Product Launch
Chairperson Welcome
more
11:00am - 11:30am 30 mins
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Are You Still Hoarding Data? Give It Away to Get Results
  • Cindy Casper - Managing Director, Knowledge and Insights, Enterprise Marketing Hub, Arizona State University
more

Find out how you can have more impact by sharing and integrating diverse types of data than by being the gatekeeper of your own.

  • Tie your data to important enterprise outcomes
  • Learn the value of other people’s data sources
  • Create data exchanges and linkages
11:00am - 11:30am 30 mins
Track 2: Insights as a Strategic Business Partner | MR & data Science
Extreme Personalization: Who Buys Off the Shelf Anymore?
  • Jack Weber - Head of US Custom Research, YouGov
  • Chandler Mount - VP, Affluent Perspective, YouGov
more

What is happening in personalization, who is buying, and how much more are they willing to spend? From the general population to affluent and wealthy consumers.

  • Size of the personalization market
  • Profiles of extreme personalizers
  • How companies can best sell to this emerging market
11:00am - 11:30am 30 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
This session will be delivered by Burke
more
11:00am - 11:30am 30 mins
Track 4: Technology to the Rescue | Artificial Intelligence
Welcoming the Next Generation of Robot Overlords— Still Powered (in part) By Consumer Insights
  • Jeff Resnick - Senior Director of Global Consumer Insights, Anki
  • Theresa Manteiga - Senior Consumer Insights, Anki
more

Learn how a super-quick turn mixed methodology approach is helping one of the hottest tech gadget company define a new category of consumer home robotics. Inclusive of usability, survey, and focus group, this research can turn around answers in as little as 48 insights they need to target and reach the right consumers. Discover how engaging kids and adults in consumer-facing robots is more nuanced than you might think.

11:00am - 11:30am 30 mins
Track 5: Consumer Description | Retail
Harnessing the Power of Fandom
  • Jen Handley - Co-President, Fizziology
  • Ruth Ingram - Senior Vice President, Insight Strategy Group
more

Yesterday’s passive loyalty can become today’s passionate advocacy. Learn how your brand can harness the power of fandom to amplify brand reach, loyalty and engagement.

• Lessons from the fan-centric world of entertainment

• Finding your fans - regardless of category

• Activating your fans for growth


11:00am - 11:30am 30 mins
Track 6: Power Partnering | New Product Launch
Reimagining Casino Gaming: A Case Study and Design Thinking Approach
  • Maria Vallis - Chief Relationship Officer, Hypothesis
  • Roberto Coppola - Vice President, Advanced Gaming, Aristocrat
more

Learn how we took on the challenge of developing disruptive ideas in a category with dated perceptions – casino slot machines. Using design thinking principles, crowdsourcing, and innovative ideation techniques to help consumers think freely and laterally, we generated a trove of ideas to use in a stakeholder workshop to develop the gambling game of the future.

11:30am - 12:30pm 60 mins
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
DOUBLE SESSION The Corporate Research Department – Declining or Accelerating into the Future?
  • Moderator David Berman - AVP of Global Commercial Capabilities, Merck
  • Jackie Chan - VP, Head of Global Strategic Research, Prudential Financial
  • Lisa Courtade - Executive Director, Global Customer & Brand Insights, Merck
  • Cathy Hartman - VP, Consumer Insights & Advisory Services, Marriott
more

In a multi-channel, digital era where big data, agility and real-time insights are increasingly valued, how are corporate insights departments transforming to deliver meaningful value to their organizations? Please join multi-industry insights leaders as they share how the directive for the corporate insights function has changed and the implications of these changing demands on the creation of new roles and demands for talent. In this session you will learn:

  • The new corporate mandate
  • How corporate insights team demonstrate business value
  • How leaders are building the Insights team of the future
  • The skills, experiences and competencies that insights professionals will need to possess today and in the future
11:30am - 12:00pm 30 mins
Track 2: Insights as a Strategic Business Partner | MR & data Science
The “New Retail” Future: Realities to Build for and Thrive In
  • Laura Chaibi - Head, Market Intelligence and Syndicated Digital Data, MBC Group
more

As UX and CX collide – who will win the emerging customercentric practices? Explore disruptive business models and practices coming from international markets and digital
transformation. In this session, discover the building blocks needed in MR to transform and meet future business demand.

  • Imagine new business realities and strategies
  • Future challenges to MR and upskilling requirements uncovered
  • Impact on marketing and changing landscapes
11:30am - 12:00pm 30 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
Rocket Fuel: MR Guides the Growth of this Online Subscription Model
  • Britta Fleck - President & Managing Director, GLOSSYBOX North America
more

GlossyBox is a monthly beauty box subscription service that includes luxury beauty samples at the delight and surprise of its customers. Each month boxes include well-recognized luxury brands as well as a few new comers to the market. Hear how this fast-growing company uses market research to guide their decisions from customer understanding to customer acquisition to what goes in to the box (and what doesn’t make the cut) monthly.

11:30am - 12:00pm 30 mins
Track 4: Technology to the Rescue | Artificial Intelligence
Farmer, Grower or Customer? A B2B Journey to Holistically Understanding Your Customers
  • Brian Mack - US Market Intelligence Leader, Dow AgroSciences
more

In a B2B industry, it’s challenging to define who the ultimate “end customer” really is. Dow’s unique approach began with an in-depth framework to holistically understand its end customer. Come learn about how Dow is defining its “end customer” and how you can get closer to your customers in new ways.

11:30am - 12:00pm 30 mins
Track 5: Consumer Description | Retail
Project Athena: Reconnecting Women & Beer
  • Molly Hayes - Global Director, Innovation Insights, Anheuser- Busch InBev
  • Samrat Saran - Senior Director, Brand Insights, Anheuser-Busch InBev
more

The beer industry has traditionally been rooted in, and tailored to, masculinity, and beer hasn’t always been inclusive to women nor respectful to their needs. Anheuser-Busch InBev sought to challenge this narrative by uncovering the authentic story of womanhood and beer, creating lasting change by bringing the beer category more in alignment with women’s needs and motivation, and ultimately creating opportunities to unlock global category growth.

11:30am - 12:00pm 30 mins
Track 6: Power Partnering | New Product Launch
Harnessing the Power of Entrepreneurial Approaches to Innovate and Grow Faster at Kellogg’s
  • Terrae Schroeder - Director, Global Insights, Kellogg’s
  • Sara Valasek - Innovation and Growth Strategist, The Garage Group
more

Come hear behind-the-scenes lessons learned from the trailblazing team that took a Lean Innovation approach to fasttrack the re-invention of a category architecture. The impact of this work yielded immediate, breakthrough progress, and the start of the cultural transformation. Courageous Minds Only.

  • Enablers of a Lean Innovation approach
  • How to equip your organization to act bolder and move faster
  • Leverage the wealth of existing consumer and category knowledge
12:00pm - 12:30pm 30 mins
Track 2: Insights as a Strategic Business Partner | MR & data Science
This session will be delivered by Vital Findings
more
12:00pm - 12:30pm 30 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
From Zero to Hero: Creating an Insights-Driven Organization from Scratch
  • Holly Rozelle - Director, Marketing Capabilities, Nature’s Way
more

Nature’s Way decided to invest in their marketing department, growing it from 5 people to 30+. In this investment came a completely new function, marketing capabilities including analytics, consumer insights, education, and graphic design.

  • From foundational work (i.e. landscape study, consumer segmentation, CDT, BHT, etc.) to creating equity for our three top brands through archetype work
  • Data investment and the power of integration
  • Leading and inspiring a Team to yearn after the Chief Knowledge Officer BHAG
12:00pm - 12:30pm 30 mins
Track 4: Technology to the Rescue | Artificial Intelligence
Creative Guidance for Profitable Growth – and Elimination of Marketing Waste
  • Alex Hunt - President, System1 Research
more

Every year about $660bn is spent globally on advertising. While less than 5% of marketing is the rare 5-star creative that drives maximum profitable growth, more shockingly around $220bn of annual spend is marketing waste. Join us for this session to learn how a combination of behavioral science, industrial scale automation and outcome focused creative guidance can help the insights industry toward delivering marketing that makes a difference – and elimination of waste.

12:00pm - 12:30pm 30 mins
Track 5: Consumer Description | Retail
What Amazon Weaknesses can Brands and E-tailers Leverage in Their Favor?
  • Joaquim Bretcha - Economist at Universitat Autònoma de Barcelona, International Director at Netquest
  • Jason Brownlee - CEO and Founder, Colourtext
more
12:00pm - 12:30pm 30 mins
Track 6: Power Partnering | New Product Launch
The New Frontier of Tech Adoption: Predicting, Measuring, and Ensuring Product Success in a Changing Consumer Landscape
  • David Yin - VP, Consumer Insights, Ancestry
  • John Dick - Founder and CEO, CivicScience
more

Dissolved barriers to entry have flooded the marketplace with new products, while the virality of the social web has allowed things to proliferate or die in a fraction of the time imaginable 50-some years ago. Hear never-before-seen research into new technology devices and services, across numerous industries and products, identifying new categories of consumers, how to reach and persuade them, and how to measure – and even predict – success as a product moves along the curve.

12:30pm - 2:00pm 90 mins
Lunch
2:00pm - 2:30pm 30 mins
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Session to be delivered by KnowledgeHound
more
2:00pm - 3:00pm 60 mins
Track 2: Insights as a Strategic Business Partner | MR & data Science
DOUBLE SESSION: Why Settle for Incremental Continuous Improvements? CX Research for Big Impact.
  • Ben Babcock - Senior Director, Research & Insights, Jet.com, a Walmart company
more

Hear from Jet.com on how they’ve built a high-functioning team complete with user testing lab, experience and innovation lab, and UX processes from the ground up. Learn how they’ve identified opportunities across the entire customer journal that have made big, growth-driving impact.

  • The complex customer journey map and identifying hidden opportunities
  • Leveraging unstructured data to understand other dimensions of your consumer
  • How the team has scaled in light of the Walmart acquisition
2:00pm - 2:30pm 30 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
Share Your Story
more

Contact Amanda.Powers@knect365.com to speak during this session.

2:00pm - 2:30pm 30 mins
Track 4: Technology to the Rescue | Artificial Intelligence
Share Your Story
more

Contact Amanda.Powers@knect365.com to speak during this session.

2:00pm - 2:30pm 30 mins
Track 5: Consumer Description | Retail
Share Your Story
more

Contact Amanda.Powers@knect365.com to speak during this session.

2:00pm - 2:30pm 30 mins
Track 6: Power Partnering | New Product Launch
Share Your Story
more

Elizabeth.Hinkis@knect365.com to speak in this session.

2:30pm - 3:00pm 30 mins
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Re-set to Realize More: Redefining the DNA of an Insights Team
  • Andy Dybvig - Director, Global Consumer Insights, General Mills
more

Sometimes a re-set is required to realize the true value of the consumer insights team. Hear the journey of that includes training and development of current and future talent, how marketing and other cross functional teams work with consumer insights and why an evaluation of current crossfunctional expectations and global research partners was key to its success.

2:30pm - 3:00pm 30 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
Avoiding Small Fish Syndrome: Becoming Influential in a Large Organization with a Small Consumer Insights Team
  • Mike Swiontkowski - Director of Global Research and Consumer Insights, Blizzard Entertainment
more

Armed with just two other colleagues, Mike transformed consumer insights division at Blizzard Entertainment over two years into one of the most respected, trusted, and influential teams globally across the organization. In this presentation, he will share some of the approaches they took, policies the team employs, and lessons learned to make an impact in an organization where the discipline was still quite new and some people were hesitant about the value.

2:30pm - 3:00pm 30 mins
Track 4: Technology to the Rescue | Artificial Intelligence
Harnessing Market Research’s Super Power
  • Eli Ackerman - Executive Director, Digital Monetization, Lucid
  • Mathijs de Jong - Chief Executive Officer, P2Sample
  • JD Deitch - Chief Revenue Officer, P2Sample
more

Over the last five years, the market research industry has transformed before our eyes. Programmatic capabilities have expanded the scale and speed of our technology, paving the way for companies to invent new research tactics to achieve its goals faster.

  • Advancing speed and scale in the world of quantitative research
  • Creating new technology and research types to more effectively take advantage of this power
  • Where programmatic and automation are heading next: “Programmatic 2.0”
2:30pm - 3:00pm 30 mins
Track 5: Consumer Description | Retail
The Science Behind Brand Love
  • Denise Brien - Senior Director, Consumer Insights, Oath: A Verizon Company
more

Why do people love brands? With new insights from a global consumer research study, we’ll share the universal building blocks of brand love and show how marketers around the world are building more meaningful relationships with their consumers.

  • There are six drivers of brand love covering functional, emotional, and bond metrics
  • These drivers are universal, spanning multiple geographies, industry verticals, and consumer demographics
  • There are targeted actions brands can take to build stronger emotional connections with their consumers
2:30pm - 3:00pm 30 mins
Track 6: Power Partnering | New Product Launch
Using “Jobs to be Done” to Redefine Customer Understanding
  • Stephen Wunker - Managing Director, Client Relations, New Market Advisors
  • Carrie Ericksen - Director, Consumer & Shopper Insights, Tillamook
more

“Jobs to be Done” is a fast-growing way to re-envisage the root motivations of customers and to redefine markets

  • An eight-part framework determines customers’ “Jobs to be Done”
  • A repeatable process for turning customer insights into new products and services
  • Use “Jobs to be Done” to drive brand relevance & positioning
3:00pm - 3:30pm 30 mins
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Navigator Leadership: Transforming Researchers into Strategic Leaders
  • Jason Chebib - VP, Consumer Planning, Diageo North America
more

Consumer insights are one of the great assets to any business. Historically, providing insights has been too much like a back office function, fueling profitable business growth at other people’s hands. In this session you’ll learn how to evolve a consumer planning team to become not just the people who unearth golden nuggets, but leaders who drive their application to transform business performance.

  • Gaining buy-in to transition from insights to strategic leaders
  • The skill set required to move from insights professional to business strategic leader
3:00pm - 3:30pm 30 mins
Track 2: Insights as a Strategic Business Partner | MR & data Science
Session delivered by David L. Vannette PhD, Head of Methodology Lab, Qualtrics
  • David L. Vannette, PhD, - Head of Methodology Lab, Qualtrics
more
3:00pm - 3:30pm 30 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
This session will be delivered by Focus Vision
more
3:00pm - 3:30pm 30 mins
Track 4: Technology to the Rescue | Artificial Intelligence
If You Build It, They Will Come (Around)
  • Maegan Simpson - Senior Director, Global Customer Insights, LexisNexis
more

Learn how LexisNexis automated delivery of curated insights to critical teams, transforming business practices throughout the global organization. Learn what was built, how it was designed, integrated and automated, and hear case studies to illustrate how diverse teams throughout the organization are now actively integrating customer feedback into their strategy, process and development efforts. Text analytics, machine learning, automation and user-centered design, which are fundamental to the award-winning system, will be discussed.

3:00pm - 3:30pm 30 mins
Track 5: Consumer Description | Retail
Are Consumers Eating Their Feelings? How Memory and Emotion Create Stronger Brand Connections
  • Emily Higgins - Ameritest, USA
  • Amy Shea - Senior Research Consultant, Ameritest
more

To build memories, marketers tap into the brain’s three major memory systems: episodic, procedural, and semantic. Which system is most important? Ameritest tackles the emotions driving choice in the restaurant space.

  • The right visual language can trigger a desired emotional response
  • Emotions of the episodic and rehearsal of the procedural memory systems dominate long-term impact on brands
  • Brands that deliver emotion build the strongest long-term memories
3:00pm - 3:30pm 30 mins
Track 6: Power Partnering | New Product Launch
Optimizing Hero Images to Drive Brands in E-Commerce
  • Lauren Marks - Manager, Ecommerce Shopper Experience, Unilever
  • Scott Garrison - Senior Manager, Client Relations, SKIM
more

Unilever and SKIM teamed up to identify how products can break through the cluttered online environment. Learn how an innovative approach to replicating the virtual shopping
environment led to the creation of Hero images. Discover how these Hero images can effectively communicate key product information quickly and clearly in an online environment, improving the overall consumer shopping experience and quickly converting shoppers online.

3:30pm - 4:15pm 45 mins
Afternoon Networking Break
4:15pm - 5:00pm 45 mins
Client-Side Researchers No Longer Need Vendors: An Oxford Style Debate
more

Lean on vendors or build capabilities in-house? On the one hand, commoditization of advanced computing means more and more companies can ‘in-house’ what they once required vendors for. Simultaneous, the increasing scale of the data are requiring vendors more than ever before.

In this Oxford-style debate, two teams will face off, hoping to convince the audience they’re right. Who will you vote for? And will they sway you? Debate participants TBA.

5:00pm - 7:00pm 120 mins
Exhibit Hall Party | Sponsored by CMB, Netquest, Olson Research, YouGov & System1 Group
more
7:00pm - 8:00pm 60 mins
Awards Dinner & Comedy Show
8:00am - 8:30am

Registration & Coffee

8:30am - 8:45am

What Today Holds and What to Look Out For

  • David Boyle - VP, Strategy & Insight, MasterClass
8:45am - 9:30am

KEYNOTE: How to Win at the Future: The World’s Top 18 Megatrends and What to Do About Them

Learn how to leap ahead of the competition with insight and big data gleaned from studying 300,000 innovations using big data from an audience of 150,000,000 people. The result is a series of 6 patterns you can use to uncover new opportunities, and the 18 most critical megatrends shaping the future. This hyper-visual keynote gives TMRE attendees real-life insight into hot topics like Big Data, A.I., Tribalism, Gamification, Simplicity, Instant Entrepreneurship, Authenticity, Co-Creation and Personalization.

  • Jeremy Gutsche - NYT Best-Selling Author, Better & Faster, CEO, TrendHunter
more
9:30am - 10:15am

Make it Relevant: Jeremy Gutsche and David Boyle Q&A

Chairperson David Boyle sits down with Jeremy Gutsche to translate their keynote sessions into actionable take-aways for TMRE attendees. Today’s session focuses on how research and insights leaders can get beyond talking about trends, and actually apply the trends that will have the most relevance.

  • Jeremy Gutsche - NYT Best-Selling Author, Better & Faster, CEO, TrendHunter
  • David Boyle - VP, Strategy & Insight, MasterClass
more
10:15am - 10:55am

Morning Networking Break | Hosted by HawkPartners

more
Showing of Streams
12:30pm - 2:00pm

Lunch

Showing of Streams
3:30pm - 4:15pm

Afternoon Networking Break

4:15pm - 5:00pm

Client-Side Researchers No Longer Need Vendors: An Oxford Style Debate

Lean on vendors or build capabilities in-house? On the one hand, commoditization of advanced computing means more and more companies can ‘in-house’ what they once required vendors for. Simultaneous, the increasing scale of the data are requiring vendors more than ever before.

In this Oxford-style debate, two teams will face off, hoping to convince the audience they’re right. Who will you vote for? And will they sway you? Debate participants TBA.

more
5:00pm - 7:00pm

Exhibit Hall Party | Sponsored by CMB, Netquest, Olson Research, YouGov & System1 Group

more
7:00pm - 8:00pm

Awards Dinner & Comedy Show