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Key Sessions

Beth Comstock

KEYNOTE: Confronting Accelerating Change

Author, Imagine It Forward (to be released Sept. 2018)

Zeynep Tufecki

KEYNOTE: The Social and Moral Implications of How We Use Big Data to Make Decisions

Author, Twitter and Tear Gas: The Power and Fragility of Networked Protests

7:15am - 8:00am 45 mins
Registration & Coffee
8:00am - 8:45am 45 mins
Info
Industry-Specific Breakfasts & First-Timers Orientation

(Free- but you must RSVP!)

Skip the registration line entirely and meet your industry-specific colleagues before the event kicks-off.

Each breakfast is facilitated by an industry host.

8:45am - 9:00am 15 mins
Chairperson Mission Statement
  • David Boyle - Director of Consumer Insight, Harrod’s
9:00am - 9:40am 40 mins
Info
KEYNOTE: Confronting Accelerating Change
  • Beth Comstock - former CMO and Vice Chair of GE, Author, Imagine It Forward (to be released Sept. 2018)

You may think the world is racing ahead too fast, but it will never be slower than it is right now. Confronting the relentless pace of change is hard. Employees get downsized; companies find themselves disrupted as challengers steal away customers. Everyone needs to be “change ready” with the courage to defy convention and the savvy to know when to go
around corporate gatekeepers to reinvent what is possible. Beth will challenge you to move beyond complexity with a belief that disruption is something you engage, not simply respond to.

9:40am - 10:00am 20 mins
Info
Make it Relevant: Beth Comstock & David Boyle Q&A
  • Beth Comstock - former CMO and Vice Chair of GE, Author, Imagine It Forward (to be released Sept. 2018)
  • David Boyle - Director of Consumer Insight, Harrod’s

Chairperson David Boyle sits down with Beth Comstock to translate her keynote address into actionable takeaways for TMRE attendees. This make it relevant session addresses how insights leaders can prove their value to the C-Suite, with an emphasis on reporting into the Chief Marketing Officer and Chief Innovation Officer.

10:00am - 10:45am 45 mins
Networking Break
10:45am - 11:00am 15 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Chairperson Welcome
10:45am - 11:00am 15 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
Chairperson Welcome
10:45am - 11:00am 15 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
Chairperson Welcome
10:45am - 11:00am 15 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
Chairperson Welcome
10:45am - 11:00am 15 mins
Info
Track 5: Consumer Disruption | Retail Revolution
Chairperson Welcome
10:45am - 11:00am 15 mins
Track 6: Power Partnering | Vendor/Client Success
Chairperson Welcome
11:00am - 11:30am 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Team Transformation: Embracing Disruption
  • Nicola Blue - Vice President, Amex Insights, American Express

Disruption is the new norm and internal market research teams are no exception. Amex Insights has been on a transformative journey over the past 2 years. Hear about our evolution from a traditional MR organization a proactive insights consulting organization.

  • Wins & watchouts: lessons learned from our transformation
  • Framework for transformation
  • Perspective from the business on benefits of breaking the
    internal silos
11:00am - 11:30am 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
It All Comes Out in the Wash: Innovative Methods for Consumer Observation and Measurement
  • Brenda Hurley - EVP/Managing Partner, C+R Research
  • Jennifer Cox - Consumer Insights Manager, Laundry, Whirlpool Corporation

Capturing accurate in-home usage behavior remains a challenge. Through unconventional and innovative solutions, Whirlpool and C+R embarked on a journey to do just that, along with measuring in-the-moment attitudes.

• An innovative custom designed process to track items over time

• How we gleaned insights from 90,000 hours of video

• Non-traditional data collection and reporting


11:00am - 11:30am 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
Blazing New Trails: Next in Domino’s Disruption Journey
  • Julia Oswald - SVP, Strategy & Insights, Domino’s Pizza

Many are familiar with the enormous growth due to the launch of the New and Inspired Pizza in 2010. But, the more impressive story is what has happened since 2010. Our same store sales growth since 2010 has averaged 7.7%. S&I initiatives are critical in driving this growth.

  • Methodological approach to successful launch of new products
  • Advanced analytics in creating cutting-edge store siting model that leverages an immense amount of internal and external data to identify next opportunities
  • Machine learning for the ‘proofing stage’ and more
11:00am - 11:30am 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
The Art and Science of Digital Disruption
  • Manish Mittal - SVP, Course5 Intelligence

Today’s fast-paced environment requires research that can think beyond templates, be agile and can self-improvise. Learn how the inclusion of Artificial Intelligence as a layer above conventional technology will mark the next level of innovation, in not just addressing these needs but also make market research smarter in ways unforeseen. This will mark the real disruption via digitalization.

11:00am - 11:30am 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
Connecting in a Divided World
  • Donna Murphy - SVP, Consumer Insights & Culture Lab, Discovery Communications

The Insights Lab for Discovery Communications decodes motivations and sets in motion new areas of insights for creative exploration by investigating cultural themes, shifting desires, striking behaviors, why we watch to inspire new content innovation. Get an up-close look at the media habits and behavioral makeup of the generation that is even resistant to Millennial approaches.

11:00am - 11:30am 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
How the Most Successful Brands Tell Their Stories & Incite Millions of Customers to Act
  • Daryl Travis - Founder and CEO, Brandtrust

How do some of the most successful and beloved brands in the world tell their own stories – and incite millions of customers to act? Through techniques based in social science, uncover how brand loyalists feel about 10 of the country’s top companies.

  • Brand story & how to measure its success
  • What brand story elements do customers remember most & how they frame consumers’ perceptions of each brand
  • How to best communicate your brand value to further the connection with customers
11:30am - 12:00pm 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Deciphering the Emotional Logic Behind Consumer Behavior
  • Jeff Meleski - CEO, Coherency

The ability of brands to harness the power of consumer emotion through quantitative research is changing the way
they are solving for a broad range of business challenges. From high involvement categories like Entertainment to lower involvement such as CPG, brands are utilizing emotion based insights to reposition their brands, rethink customer segmentation models and define new product development and distribution strategies. Case studies with client presenters from CPG and Financial Services brands will be help bring these scenarios to life.

11:30am - 12:00pm 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
The Notion of Emotion: Measuring Non-Conscious Response to Predict Behavior
  • Elizabeth Sloan - Senior Consumer Insights Vice President, ABC Television, Disney

Marketers and researchers understand the complex role emotions play in consumer behavior yet measuring emotions is one of the most challenging goals. In this session, learn how Camera Vision is used to monitor body movement to understand non-conscious responses.

  • The pros and limitations of measuring the non-conscious and
    how to fill in any gaps
  • Integrating non-conscious response insights with data analytics
11:30am - 12:00pm 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
Can Behavioral Science Really Drive Business Strategy?
  • Janet Ziffer - Senior Research Manager, Kimberly-Clark

The ability to uncover deep human motivations and yield critical insights through behavioral science is unparalleled. Learn how Kimberly-Clark leveraged behavioral science to activate brand initiatives within a B2B category by gaining a deep understanding of stakeholders who are critical to a brands’ success.

  • Discover how methodologies were leveraged to spearhead
    healthcare initiatives.
  • Uncover tips to leverage behavioral sciences within brands
  • Activate a more authentic and inspirational business strategy.
11:30am - 12:00pm 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
Finding Magic in the Mundane: Moving AR From a Technology of Curiosity, to an Enabler of Connection
  • Catherine Lovazzano - UX Researcher, Facebook

Every year is the year that Augmented Reality will finally go mainstream, transforming the way we interact with the digital world in everyday life. And yet, most AR applications fail to gain traction. Facebook’s UX Research & Strategy team combined ethnographic research, expert interviews and a competitive landscape to unearth design principles for successful AR experiences in social media.

  • Learn how user research can identify new opportunities for emergent technologies
  • See how one leading tech company is using ethnographic research projects to drive product strategy
11:30am - 12:00pm 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
The A, B, Cs of the X, Y, Zs: Decoding Generations and Why It Matters
  • Wynne Tyree - Founder & President, SmartyPants

In this media-rich immersion, generational frameworks are dimensionalized and then deconstructed. You will learn from generational gurus how lifestages and generations are often confounded and how true consumer insight is derived from the application of various human schemata. Leave with new inspiration and tools for targeting and product development.

  • A deeper understanding of what separates Gen Z, Millennials, Gen X and Boomers and Silents
  • Clarity on when generational insights matter and when they don’t
11:30am - 12:00pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
This session will be delivered by GfK
12:00pm - 12:30pm 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Research Doesn’t Matter...Unless...: A Structured Approach to Storytelling
  • Yoni Karpfen - Research Manager, Airbnb

If research generates any value at all, it’s only through the work of other people. Our measure as researchers is the influence we wield, and the impact of that influence on the thoughts, plans, actions, and output of others. One powerful way to generate influence is to create novel structures that give shape to the problems that others are tackling. Through a series of case studies, Yoni will illustrate strategies for designing frameworks that shape the ways product teams tackle design
challenges.

12:00pm - 12:30pm 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
One Team, One Dream: What Happens When Market Research & Data Science Collaborate
  • Rama Mallika - Head, Market Research, Paypal

PayPal was founded 20 years ago and quickly became the go-to place for payment transaction processing on the Internet. Today it is an ecommerce powerhouse and the amount of data it has is enormous. Hear how this organization leverages data science, consumer insight and other market research methods to understand and predict behavior.

  • Understanding buying habits by consumer and by device
  • Using machine learning to gain a deeper understanding
  • How traditional market research fits into the overall business
12:00pm - 12:30pm 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
The Holy Grail: How to Develop an Actionable Enterprise-Level Segmentation
  • Nicole Byrne - Senior Director, Consumer Insights, MassMutual
  • Kathy Butler - Partner, HawkPartners

Learn how MassMutual designed, conducted, and activated a segmentation using both attitudinal survey data and appended behavioral/demographic data to drive its marketing strategy.

  • Effectively design your segmentation with the end-state in mind
  • Avoid the pitfalls that doom most segmentations
  • Activate and implement segmentation to drive results
12:00pm - 12:30pm 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
Deeper Insights: Artificial Intelligence to Uncover New Truths
  • Anthony Lambrou - Director, Corporate Strategy & Innovation, Pfizer

Traditional insight to action methods are limited because of humans ability to objectively decipher information. Learn how to use the power of Artificial Intelligence to uncover hidden wisdom.

  • Understand what you might be missing through traditional insights work and where AI can help
  • Practical steps to incorporating AI into your insights processes
12:00pm - 12:30pm 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
Peak Performance: Transform or Stand to be Disrupted
  • Andria Long - Vice President, Innovation & Consumer Insight, Johnsonville Sausage

The food and beverage industry has changed immensely in the last five years. There’s never been a more important time to understand exactly what consumers want and need. Yet, with the democratization of data, speed to insight is the name of the game. Hear how this team has embraced new
techniques to research and develop insights faster to keep the pace of consumer change and stay ahead.

12:00pm - 12:30pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Turn Concept Screening into Idea Hunting: A Flexible and Instinctual Solution for Testing Ideas
  • Teresa Davies - Manager, Global Insights, The Clorox Company
  • Andy Hogan - Senior Account Executive, Directions Research

Learn how Clorox uses Directions’ CrowdSight™ technique rooted in behavioral science to fuel ongoing innovation for a key product line

  • Our biggest risk isn’t launching a bad idea; it’s missing a big one
  • Polarization and socialized response are useful in guiding ongoing optimization
  • Unstructured data is as critical as ‘scores’ in spotting commercial possibilities
12:30pm - 2:00pm 90 mins
Lunch
2:00pm - 3:00pm 60 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
DOUBLE SESSION: Tell Compelling Stories: Story to Stage
  • Instigator William Greenwald - Founder and Chief Neuroleaderologist, Author, Windsor Leadership Group, LLC, Book: "Be a Mindsetter"

The ability to construct a great story while holding mastery of the stage is a powerful, priceless skill for leaders to leverage
for a LIFETIME. In this fun, highly engaging, and high-impact workshop, leaders are immersed in various evidenced-based and empirically defined leading practice models required to reach the pinnacle of oratory mastery (for use at home and at
work). Learn the fundamental principles and best practices of presentation “design and delivery” from numerous pioneers in
the field and from current day “TEDx” superstars.

2:00pm - 2:30pm 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
From Bottleneck to Rocket Launcher: Maximizing Research Input
  • Steve Seiferheld - Director, Market Research, Swedish Match

We all hear anecdote after anecdote about corporate research departments that have to fight for input and impact within their organizations. Following the tip of authors Roger Fisher and William Ury, the way to success is “Getting to Yes”. Corporate researchers need to embrace collaboration with business partners, even if it means vacating a comfort zone. This session will open your minds and spirits toward innovation, ideation, and ultimately guide you to becoming a valued asset
internally.

2:00pm - 2:30pm 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
Unleashing the Magic Inside: Transform Your Rsearch Team or Practice from Validation Partner to Thought Partner
  • John Garvie - User Experience Research, LinkedIn

In many organizations, User Experience Research is used to “validate” previously established product ideas. In this session, you’ll learn how to level up your research team or practice to help define product strategy, transforming into a true thought partner instead of just a validation partner. Learn how research can inform product decisions at every stage of the Product Development Lifecycle, how your user experience research organization or practice can develop key capabilities to inform at the strategic level, and specific tactics to build and demonstrate your or your team’s strategic research capabilities

2:00pm - 2:30pm 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
Insights on Demand: Automating Insights to Infuse Knowledge in the Business
  • Jill Hunt - Director Global Strategic Insights, Medela

As Global Director of Strategic Insights, Jill Hunt wanted to translate consumer knowledge into top line growth for Medela. Her strategy was to launch the global “Knowledge Exchange”, which supports the business with the right insights at the right time. In this session, Jill will explain how the Exchange brings together all Medela’s valuable research, industry subscriptions and consumer videos. She’ll also share some of the standout tools that infuse knowledge from the Exchange in business decisions, including engaging innovation libraries and minidomains where subject matter experts promote topics to their stakeholders

2:00pm - 2:30pm 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
Changes, Changes, Everywhere: Innovations in Retail Design
  • Jackson Wang - VP of Design, L’Oreal USA

You can’t turn on the news without hearing how more retail stores are shutting down. Yet, stores such as Sephora and Ultra Beauty are growing at rapid rates and recently Saks Fifth Avenue announced that they would use an entire floor dedicated to the beauty experience. In this session hear about the research and insights that are being used to revolutionize retail and how brands can partner with retailers to thrive in today’s environment.

2:00pm - 2:30pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Optimizing Hero Images to Drive Brands in E-Commerce
  • Lauren Marks - Manager, Ecommerce Shopper Experience, Unilever
  • Scott Garrison - Senior Manager, Client Relations, SKIM

Unilever and SKIM teamed up to identify how products can break through the cluttered online environment. Learn how an innovative approach to replicating the virtual shopping environment led to the creation of Hero images. Discover how these Hero images can effectively communicate key product information quickly and clearly in an online environment, improving the overall consumer shopping experience and Lauren Marks,quickly converting shoppers online.

2:30pm - 3:00pm 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
Injecting Humanity into Everyday Business: The Importance of Human-Driven Intelligence
  • Matt Britton - CEO, Suzy, A Division of Crowdtap

Our industry is (not so) quietly being taken over by machines and automation, but there is one thing a robot could never do –be human. And that’s why knowing your customer is more critical than ever before. Learn how and why you should incorporate real-time consumer intelligence across your business. Whether it’s feedback on a nascent product idea, a call to develop campaigns and content, or a need to validate new offers, a direct line of communication to your customer can propel your business forward.

2:30pm - 3:00pm 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
Revolutionizing PepsiCo Insights through Digital Transformation
  • Kate Schardt - Director, Global Insights, PepsiCo.

Learn how PepsiCo is augmenting human creativity with advanced technology to step change the power and speed of insights and drive consumer centricity into the heart of the organization to accelerate growth.

  • There is a ‘burning platform’ in the insights industry – if we
    don’t act we risk losing relevance
  • Automating insights for speed and lower cost is not
    enough; we need fundamentally better insights to become
    indispensable to business
  • Navigate challenges when driving a bold change agenda
2:30pm - 3:00pm 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
Pizza Hut’s Secret Sauce – a Virtual Test and Learn Platform
  • Rachel Lorraine - Director of Strategic Pricing, YUM

With consumers primarily experiencing the Pizza Hut bran through online ordering, the website has a tremendous responsibility. It must be easy and enjoyable to use… while also maximizing sales potential. Testing alternative digital strategies is challenging. A/B testing can be risky, and traditional UX research is focused more on the user experience (as opposed to the sales impact). You’ll learn about a virtual “test and learn” platform to evaluate the impact of strategies on shopper satisfaction and sales.

2:30pm - 3:00pm 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
Transform or Die: The Dire Need for Digital and Experiential Transformation in Retail
  • Eric Paquette - Vice President, Isobar Marketing Intelligence

There are key differences in the behaviors and expectations of shoppers of "tomorrow" and the immediately profitable shoppers of today. Learn about this new generation’s needs and expectations from retail and digital shopping experiences and how brands can transform to survive.

  • Younger shoppers aren’t “growing into” the segments of older counterparts. They’re maintaining unique behaviors and expectations.
  • Shoppers today demand a streamlined, personalized retail experience, a progressive digital experience, and an aligned set of company values.
  • Retail is not dead. However, brands that avoid transformation are sure to fail.



2:30pm - 3:00pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Are You Ready for Gen Z?
  • Sheila Dreyer Van Buskirk - VP, Network Research and Insights, Synchrony Financial
  • Lori Vellucci - VP, Financial Services, Chadwick Martin Bailey

Learn how Synchrony Financial and CMB are taking an authentic and data-driven way to help win the next generation of consumers.

  • An inside look into innovative tools and methods brands can use to tell compelling stories to drive corporate strategy, new product and business development, and prepare for the future
  • How Gen Z’s approach to work, shopping and finances differs from other generations
  • A dive into goals, attitudes, and behaviors shaping the future
3:00pm - 3:30pm 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Branded Content: How it Works for Brands
  • Dave Smith - SVP & Head of Digital, Ipsos Connect

As brands invest more in branded content programs to reach & impact their audiences they are placing more attention on its
effectiveness. This session will highlight a set of best practices around brand integration, device & format differences along
with a look at the impact of time on Brand KPI’s.

3:00pm - 3:30pm 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
MR and Data Science: Collaboration Creates Innovation
  • Thomas Grayman - VP, Content Innovation Analytics, Viacom
  • Tetiana Nosach - Data Scientist, Viacom
  • Bingqing Ge - Data Scientist, Viacom

The Content Innovation Analytics team at Viacom – home to such brands as Comedy Central and MTV – brings together
classic marketing research and data science techniques to generate a more comprehensive understanding of its content
consumers than either function can on its own. We’ll present examples of how we have integrated the two to inform product
(meaning, programming) development and launch marketing strategies.

3:00pm - 3:30pm 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
A Continuous Stream of A’HAS: Inside Taco Bell’s Innovation Lab
  • Serena Sheldon - Director, Consumer Insights, Taco Bell

Taco Bell’s Innovation Lab is charged with a minimum of ten new innovations each year. Every innovation is grounded in consumer insights.

  • Emotional connections of “fries” that played into Nacho fries
  • Cantina fast-casual restaurant series only has certain aspects of the traditional locations
  • Cult-like consumer debunks overarching macro consumer trends
3:00pm - 3:30pm 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
A B2B CASE STUDY Developing a Customer-Obsessed Culture: How Insights Transformed Salesforce
  • Jacob Ayoub - Senior Director, Customer & Market Insights, Salesforce

Insights-driven businesses will take $1.2 Trillion in revenue a year by 2020. Why should you care? Because these insight driven businesses are coming after your customers and your top line. The secret to success is putting the power of customer insights to work. Jacob Ayoub will highlight the 7 decisions Salesforce made to transform into a customer obsessed - from the next breakthrough innovation to the corporate narrative shared on the Dreamforce stage. A culture that acts on 98% of research studies.

3:00pm - 3:30pm 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
Where Are the Grown Ups?: Adulthood vs. Adulting
  • Lindsey Noble - Senior Research Manager, BuzzFeed

With the ‘traditional’ path to adulthood becoming the exception vs. the norm, BuzzFeed and Publicis set out to understand how people today are (or are not) navigating their progression towards adulthood. 

In this session Lindsey Noble will share their findings, delving into their behaviors, attitudes and preferences, and how together they developed a playbook for brands to become powerful partners with younger consumers by providing the content they value highly via the sources they trust most.

3:00pm - 3:30pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
This session will be delivered by Fuel Cycle
3:30pm - 3:45pm 15 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Session to be delivered by Black Swan Data

Details soon to come.

3:30pm - 3:45pm 15 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
Rethinking Qualitative Research Reports
  • Jonathan Schneider - CEO, The Candor Company
  • Liz Moore - Partner, The Candor Company

No one apparently has time to read reports these days. Yet, we still keep writing them. Why? We’ve re-thought the idea of what a qualitative report can and should be. With various examples, we’ll show you how to get reports read, watched, and most importantly acted upon.

3:30pm - 3:45pm 15 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
This session will be presented by Texas Roadhouse & LiveShopper
  • Lisa Dwelly - Senior Director of Training, Texas Roadhouse, Inc.
  • Paul Schmelzer - VP of Operations, LiveShopper

Session details soon to come

3:30pm - 3:45pm 15 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
Start-Up Speaking Opportunity

If you would like to speak during this session, please contact Elizabeth.Hinkis@knect365.com.

3:30pm - 3:45pm 15 mins
Info
Track 5: Consumer Disruption | Retail Revolution
This session will be delivered by Shopper Intelligence

Session details soon to come.

3:30pm - 3:45pm 15 mins
Info
Track 6: Power Partnering | Vendor/Client Success
This session will be delivered by Ignite Collective

Session details soon to come.

3:45pm - 4:15pm 30 mins
Afternoon Networking Break | Hosted by: Isobar
4:15pm - 4:45pm 30 mins
Info
KEYNOTE: The Social and Moral Implications of How We Use Big Data to Make Decisions
  • Zeynep Tufecki - Techno-Sociologist, Assistant Professor at UNC, Chapel Hill, Author, Twitter and Tear Gas: The Power and Fragility of Networked Protests

In business and society, we rely on big data analysis and algorithms, on machine learning and artificial intelligence, to make our decisions. We do this in the belief that they are better and more “objective” than those made by humans. Zeynep challenges these trends and assumptions using hard evidence and careful analysis of the results — which do not support the faith we put in these technologies. She has special expertise in how social change movements are using social media and on the social and moral implications of how we use big data and algorithms to make decisions.

4:45pm - 5:30pm 45 mins
Info
Supporting Fast Fail Approaches with Consumer Insight
  • David Boyle - Director of Consumer Insight, Harrod’s

Companies today are increasingly moving towards a fast, iterative test & learn approach. Traditional MR is often too slow, and often, too rigorous for today’s market reality. How do we as an industry become more agile, iterative and nimble, while balancing the need for quality?  This moderated panel discussion will include several members of the Insights on Demand Consortium, a group of 80+ leading marketing  and consumer insights professionals devoted to evolving, refining, and promoting new ways of insight creation and delivery to support today’s ever increasingly complex business.  The group will provide attendees with their experience with ‘fast fail,’ and ideas for ensuring successful support for on-demand decision-making.  Attendees will walk away with a sense as to how best to support smart-empowered decision-making in the ever compressed time to market.  

5:30pm - 5:45pm 15 mins
Content Wrap-up
5:45pm - 6:45pm 60 mins
Exhibit Hall Cocktails
6:45pm - 7:45pm 60 mins
Info
Opening Night Bonfire Party | Hosted by: Qualtrics
7:15am - 8:00am

Registration & Coffee

More
8:00am - 8:45am
Info

Industry-Specific Breakfasts & First-Timers Orientation

(Free- but you must RSVP!)

Skip the registration line entirely and meet your industry-specific colleagues before the event kicks-off.

Each breakfast is facilitated by an industry host.

More
8:45am - 9:00am

Chairperson Mission Statement

  • David Boyle - Director of Consumer Insight, Harrod’s
More
9:00am - 9:40am
Info

KEYNOTE: Confronting Accelerating Change

You may think the world is racing ahead too fast, but it will never be slower than it is right now. Confronting the relentless pace of change is hard. Employees get downsized; companies find themselves disrupted as challengers steal away customers. Everyone needs to be “change ready” with the courage to defy convention and the savvy to know when to go
around corporate gatekeepers to reinvent what is possible. Beth will challenge you to move beyond complexity with a belief that disruption is something you engage, not simply respond to.

  • Beth Comstock - former CMO and Vice Chair of GE, Author, Imagine It Forward (to be released Sept. 2018)
More
9:40am - 10:00am
Info

Make it Relevant: Beth Comstock & David Boyle Q&A

Chairperson David Boyle sits down with Beth Comstock to translate her keynote address into actionable takeaways for TMRE attendees. This make it relevant session addresses how insights leaders can prove their value to the C-Suite, with an emphasis on reporting into the Chief Marketing Officer and Chief Innovation Officer.

  • Beth Comstock - former CMO and Vice Chair of GE, Author, Imagine It Forward (to be released Sept. 2018)
  • David Boyle - Director of Consumer Insight, Harrod’s
More
10:00am - 10:45am

Networking Break

More
Showing of Streams
12:30pm - 2:00pm

Lunch

More
Showing of Streams
3:45pm - 4:15pm

Afternoon Networking Break | Hosted by: Isobar

More
4:15pm - 4:45pm
Info

KEYNOTE: The Social and Moral Implications of How We Use Big Data to Make Decisions

In business and society, we rely on big data analysis and algorithms, on machine learning and artificial intelligence, to make our decisions. We do this in the belief that they are better and more “objective” than those made by humans. Zeynep challenges these trends and assumptions using hard evidence and careful analysis of the results — which do not support the faith we put in these technologies. She has special expertise in how social change movements are using social media and on the social and moral implications of how we use big data and algorithms to make decisions.

  • Zeynep Tufecki - Techno-Sociologist, Assistant Professor at UNC, Chapel Hill, Author, Twitter and Tear Gas: The Power and Fragility of Networked Protests
More
4:45pm - 5:30pm
Info

Supporting Fast Fail Approaches with Consumer Insight

Companies today are increasingly moving towards a fast, iterative test & learn approach. Traditional MR is often too slow, and often, too rigorous for today’s market reality. How do we as an industry become more agile, iterative and nimble, while balancing the need for quality?  This moderated panel discussion will include several members of the Insights on Demand Consortium, a group of 80+ leading marketing  and consumer insights professionals devoted to evolving, refining, and promoting new ways of insight creation and delivery to support today’s ever increasingly complex business.  The group will provide attendees with their experience with ‘fast fail,’ and ideas for ensuring successful support for on-demand decision-making.  Attendees will walk away with a sense as to how best to support smart-empowered decision-making in the ever compressed time to market.  

  • David Boyle - Director of Consumer Insight, Harrod’s
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5:30pm - 5:45pm

Content Wrap-up

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5:45pm - 6:45pm

Exhibit Hall Cocktails

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6:45pm - 7:45pm
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Opening Night Bonfire Party | Hosted by: Qualtrics

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