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Key Sessions

Peyton Manning

KEYNOTE: Peyton Manning on Controlling the Huddle and When to Call an Audible

Five-Time NFL MVP

Oct 18
Show Filter
8:30am - 9:20am 50 mins
Registration & Morning Coffee
9:20am - 9:40am 20 mins
Where We’ve Been and Where We’re Going
  • David Boyle - VP, Strategy & Insight, MasterClass
9:40am - 10:00am 20 mins
KEYNOTE: Peyton Manning on Controlling the Huddle and When to Call an Audible
  • Peyton Manning - Two-Time Super Bowl Winning Quarterback, Five-Time NFL MVP
more

The success of any QB depends on how quickly he can diagnose a situation right before the snap, how effectively he can communicate and generate buy-in for the play call to the team, and how frequently he can execute with success. And oh by the way- this happens in a matter of seconds. Peyton Manning is recognized as part of an elite few who thrives at analyzing and executing time after time. So who is more relevant to address the TMRE audience on how to manage complex team structures under pressure.

10:00am - 10:20am 20 mins
MAKE IT RELEVANT: Peyton Manning Q&A
  • Peyton Manning - Two-Time Super Bowl Winning Quarterback, Five-Time NFL MVP
  • David Boyle - VP, Strategy & Insight, MasterClass
more

Chairperson David Boyle sits down with Peyton Manning to translate his keynote session into actionable take-aways for TMRE attendees. This edition of Make it Relevant focuses on navigating your own career path as your role changes, communication across teams, and how to stay motivated.

10:20am - 11:10am 50 mins
Morning Networking Break
11:10am - 11:15am 5 mins
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Chairperson Welcome
more
11:10am - 11:15am 5 mins
Track 2: Insights as a Strategic Business Partner | MR & Data Science
Chairperson Welcome
more
11:10am - 11:15am 5 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
Chairperson Welcome
more
11:10am - 11:15am 5 mins
Track 4: Technology to the Rescue | Start Up Olympics Winners
Chairperson Welcome
more
11:15am - 11:45am 30 mins
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
This session will be delivered by Bloomfire
more
11:15am - 11:45am 30 mins
Track 2: Insights as a Strategic Business Partner | MR & Data Science
Navigating Disruption: Consumer vs. Competitive Centricity
  • Marc Normand - Vice President, Ad Sales Research, Disney ABC
more

There’s a common misperception that today’s consumers are disrupted, when it’s really marketers who are disrupted by their inability to adapt to changing consumer expectations, as well as changing competitive strategy and positioning. Consumercentricity is certainly a key ingredient to a successful strategy, but it’s not the only solution.

  • Key components of successful consumer-centric strategy,
  • How to balance consumer-centric strategy with competitive intelligence
  • Different ways to approach consumer behavior for greater
    success
11:15am - 11:45am 30 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
Share Your Story
more

If you have a story to tell contact Amanda Powers at Amanda.Powers@knect365.com

11:15am - 12:45pm 90 mins
Track 4: Technology to the Rescue | Start Up Olympics Winners
LET THE GAMES BEGIN!
more

For the first time ever, TMRE attendees have the chance to vote on which startups they’d like to see included on the program. Over 50 startups will submit 30 second video pitches leading up to the live conference of why research/insights leaders need their new tech, platform, or service. Registered attendees will log on, review the videos, and vote for their top choices. The 4 start-ups that receive the most votes will present live at the event. No pay to play here. We want you to have access to the best and brightest. If you are a startup and want more information on the process to submit, please contact Amanda Powers at Amanda.powers@knect365.com.

11:45am - 12:15pm 30 mins
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Oh the Places You’ll Go: The Unexpected Paths for Insights Professionals
  • Colette Matthews - Head of Global Innovation, Whirlpool Corporation
more

Researchers can often feel pigeon holed to a limited career path within a consumer insights or market research team. In this session, learn about all the expected and unexpected areas where research skills can be applied. Walk away with a more comprehensive understanding of career options and more importantly, how to get there.

11:45am - 12:15pm 30 mins
Track 2: Insights as a Strategic Business Partner | MR & Data Science
Creating Efficient & Effective Brand Tracking Reporting
  • John Bird - Senior Vice President, Dapresy North America
  • Jilliane Friel - Customer Success Manager – North America, Dapresy North America
more

The 14th Annual MR Technology Report shows that only 50% of participating companies are using technology to improve their efficiencies in reporting, charting and data visualization. Yet, there is widespread interest in developing better capabilities to automate brand tracking analysis and reporting.

  • How to tell your story via KPI’s and other key metrics
  • How to design a dashboard that engages users
  • Best practices on data visualization and communication
  • How to create reports with ease
11:45am - 12:15pm 30 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
“Launch n Learn” - How Chase Used Agile, Postlaunch Research to Defend Against FinTech Competitors
  • Taylor Krislov - Vice President, Market Research, Chase Small Business
more

Chase for Business saw the Online, small business loan market quickly growing with opportunity. To be agile and fast to market in defending against FinTech intruders, Chase
planned to launch a pre-qualified, online loan pilot. The challenge was in simultaneously being fast to market and learning how to best communicate the pilot offers. Enter:
ongoing, agile “Acceptor, Non-Responder, Rejecter” Research. Results led to product and communication changes that have aided in a significant increase in loans booked by Q4 2017

12:15pm - 12:45pm 30 mins
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Start-Up Success: Leveraging Your Loyal Tribe to Spark Authentic Growth
  • Luke Saunders - Founder & CEO, Farmers Fridge
more

From their start in 2013, Farmer’s Fridge has built a loyal and storied tribal following. With ambitious plans for future growth, learn how Farmer’s Fridge leveraged a deeper understanding of their loyal tribe to build a robust growth strategy that has paved a path toward bringing a cult-brand experience to the masses.

  • Leveraging human truth to ignite meaningful action
  • Growing your business by growing your tribe
  • Aligning your brand to your customer’s story
12:15pm - 12:45pm 30 mins
Track 2: Insights as a Strategic Business Partner | MR & Data Science
Share Your Story
more

Contact Amanda.Powers@knect365.com to speak in this session.

12:15pm - 12:45pm 30 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
Old Dogs, New Insights
  • James Thomas - Global Empirical Market Research, Bayer Healthcare
more

More than a dozen years after launch, having spent hundreds of thousands of dollars executing focus groups, IDIs, A&U and pricing studies, branding and positioning studies, copy-testing the advertising agency and brand manager want new insights. The product nor the target audience hasn’t evolved and somehow the research guy is charged with finding something new. At professional risk, a new approach to the same old dog was funded. The method and reporting was risky yet undiscovered insight was revealed that changed everything and most importantly sales. Join us and hear the story.

12:45pm - 1:15pm 30 mins
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Innovation Nation: New Insights to Yield New Products
  • Flavio Pereira - Head of Business Intelligence, ESPN Brazil
more

Get a behind the scenes look at bringing two new products to market - ESPN Play & ESPN Extra. Market analysis on the feasibility included: scenarios, addressable market, competition, content and more. Learn the pre- and post- launch studies and tests that were performed to ensure success.

12:45pm - 1:15pm 30 mins
Track 3: The Modern MR Toolkit | Blending Traditional with New
This session will be delivered by Facebook
1:15pm - 2:30pm 75 mins
Lunch
2:30pm - 3:30pm 60 mins
Close of Conference
8:30am - 9:20am

Registration & Morning Coffee

9:20am - 9:40am

Where We’ve Been and Where We’re Going

  • David Boyle - VP, Strategy & Insight, MasterClass
9:40am - 10:00am

KEYNOTE: Peyton Manning on Controlling the Huddle and When to Call an Audible

The success of any QB depends on how quickly he can diagnose a situation right before the snap, how effectively he can communicate and generate buy-in for the play call to the team, and how frequently he can execute with success. And oh by the way- this happens in a matter of seconds. Peyton Manning is recognized as part of an elite few who thrives at analyzing and executing time after time. So who is more relevant to address the TMRE audience on how to manage complex team structures under pressure.

  • Peyton Manning - Two-Time Super Bowl Winning Quarterback, Five-Time NFL MVP
more
10:00am - 10:20am

MAKE IT RELEVANT: Peyton Manning Q&A

Chairperson David Boyle sits down with Peyton Manning to translate his keynote session into actionable take-aways for TMRE attendees. This edition of Make it Relevant focuses on navigating your own career path as your role changes, communication across teams, and how to stay motivated.

  • Peyton Manning - Two-Time Super Bowl Winning Quarterback, Five-Time NFL MVP
  • David Boyle - VP, Strategy & Insight, MasterClass
more
10:20am - 11:10am

Morning Networking Break

Showing of Streams
1:15pm - 2:30pm

Lunch

2:30pm - 3:30pm

Close of Conference