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Key Sessions

Jeremy Gutsche

How to Win The Future: What Opportunities are Within Your Grasp?

TrendHunter

Jeremy Gutsche

Make it Relevant: Jeremy Gutsche and David Boyle Q&A

TrendHunter

8:00am - 8:15am 15 mins
Registration & Coffee
8:15am - 8:30am 15 mins
What Today Holds and What to Look Out For
  • David Boyle - Director, Consumer Insights, Harrods
8:30am - 8:45am 15 mins
Info
Awards Presentation: WIRe MRX Diversity Champion Award & the 10th annual Next General Market Research Awards
  • Kristin Luck - Growth Strategist, Luck Collective

WIRe MRX Diversity Champion Award

Presented by Kristin Luck, Founder, Luck Collective & Women in Research


10th annual Next Generation Market Research Awards

  • Outstanding Disruptive Start-Up Award
  • Most Innovative Research Method Award
  • Industry Change Agent of the Year Award

Presented by Andy Greenawalt, CEO, Odin Text

8:45am - 9:30am 45 mins
Info
How to Win The Future: What Opportunities are Within Your Grasp?
  • Jeremy Gutsche - NYT Best-Selling Author of Better & Faster, CEO, TrendHunter

Over the last 13 years, Jeremy's team at Trend Hunter has worked on more that 8,000 custom trend and innovation projects for 600 of the world's leading brands, billionaires and NASA. In this hyper visual keynote, you will learn more specifically which factors block people from realizing their full potential, and 5 tactics that would make you, your team and your KIDS better at seizing opportunity in times of change and disruption. As a special bonus, you'll also gain access to a FREE copy of Trend Hunter's 2019 Trend Report (worth $1500), based on Trend Hunter's big data analysis of 150,000,000 people.

9:30am - 10:00am 30 mins
Info
Make it Relevant: Jeremy Gutsche and David Boyle Q&A
  • Jeremy Gutsche - NYT Best-Selling Author of Better & Faster, CEO, TrendHunter
  • David Boyle - Director, Consumer Insights, Harrods

Chairperson David Boyle sits down with Jeremy Gutsche to translate their keynote sessions into actionable take-aways for TMRE attendees. Today’s session focuses on how research and insights leaders can get beyond talking about trends, and actually apply the trends that will have the most relevance.

10:00am - 10:55am 55 mins
Info
Networking Break
Networking Break | Hosted by HawkPartners
10:00am - 10:40am 40 mins
Book Signing
Book signing by Jeremy Gutsche, Better and Faster
  • Jeremy Gutsche - NYT Best-Selling Author of Better & Faster, CEO, TrendHunter
10:20am - 10:40am 20 mins
Info
Insights DEMO
Fast, Cheap, and DIY: Uncovering Emotions that Matter to Optimize Product Launches
  • Amit Gosh - Director, Research & Strategy, Isobar

In this demo, we’ll show you how fast and easy it is to set up a study with our new “DIY” tool, MindSight® Direct, which allows users to launch a study for about $5K. The results are delivered “real time” via dashboard reporting – giving you the depth of insight and speed necessary to make critical decisions about your brand.

MindSight®, Isobar’s award-winning proprietary System 1 tool, uncovers specific subconscious emotions that produce excitement about products or experiences, driving consumers to try new products, to choose one brand over another, or to keep watching an ad.

10:55am - 11:00am 5 mins
Info
Track 1: MR Leadership & Growth Strategy | Delivering Value to the C-suite
Chairperson Welcome
  • Evan Borak - President, US, Ipsos Connect
10:55am - 11:00am 5 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & CX Research
Chairperson Welcome
  • Jay Staffey - Vice President, Business Development, Netquest
10:55am - 11:00am 5 mins
Info
Track 4: Technology & Future Growth
Chairperson Welcome
  • Jo-Ann Opsipow - EVP, Consulting - Brand and Communications, GfK
10:55am - 11:00am 5 mins
Info
Track 5: Consumer Disruption | Emotional Brand Connections
Chairperson Welcome
  • Patricia Houston - COO/Founder, MMR LIVE
10:55am - 11:00am 5 mins
Track 6: Power Partnering | Vendor/Client Success
Chairperson Welcome
11:00am - 11:30am 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Delivering Value to the C-suite
Are You Still Hoarding Data? Give It Away to Get Results
  • Cindy Casper - Managing Director, Knowledge and Insights, Enterprise Marketing Hub, Arizona State University

Find out how you can have more impact by sharing and integrating diverse types of data than by being the gatekeeper of your own.

  • Tie your data to important enterprise outcomes
  • Learn the value of other people’s data sources
  • Create data exchanges and linkages
11:00am - 11:30am 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & CX Research
Extreme Personalization: Who Buys Off the Shelf Anymore?
  • Jack Weber - Head of US Custom Research, YouGov
  • Chandler Mount - VP, Affluent Perspective, YouGov

What is happening in personalization, who is buying, and how much more are they willing to spend? From the general population to affluent and wealthy consumers.

  • Size of the personalization market
  • Profiles of extreme personalizers
  • How companies can best sell to this emerging market
11:00am - 11:30am 30 mins
Track 4: Technology & Future Growth
Driving Product Innovation with Impactful Research Approaches
  • Shashi R. Karpur, PhD - Senior Manager, UX Research & Market Insights, Customer Innovation Team, Core & Visual Computing Group, Intel Corporation
11:00am - 11:30am 30 mins
Info
Track 5: Consumer Disruption | Emotional Brand Connections
Harnessing the Power of Fandom
  • Jen Handley - Co-founder, Co-president, Fizziology
  • Ruth Ingram - Senior Vice President, Insight Strategy Group

Yesterday’s passive loyalty can become today’s passionate advocacy. Learn how your brand can harness the power of fandom to amplify brand reach, loyalty and engagement.

• Lessons from the fan-centric world of entertainment

• Finding your fans - regardless of category

• Activating your fans for growth


11:00am - 11:30am 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Reimagining Casino Gaming: A Case Study and Design Thinking Approach
  • Maria Vallis - Chief Relationship Officer, Hypothesis
  • Eric Mathis - Engagement Manager, Hypothesis
  • Roberto Coppola - Vice President, Advanced Gaming, Aristocrat

Learn how we took on the challenge of developing disruptive ideas in a category with dated perceptions – casino slot machines. Using design thinking principles, crowdsourcing, and innovative ideation techniques to help consumers think freely and laterally, we generated a trove of ideas to use in a stakeholder workshop to develop the gambling game of the future.

11:30am - 12:30pm 60 mins
Info
Track 1: MR Leadership & Growth Strategy | Delivering Value to the C-suite
DOUBLE SESSION: The Corporate Research Department –Accelerating into the Future
  • Jackie Chan - VP, Head of Global Strategic Research, Prudential Financial
  • Cathy Hartman - VP, Consumer Insights & Advisory Services, Marriott
  • Reed Cundiff - GM, Consumer & Market Research, Microsoft
  • David Berman - Associate Vice President, Global Commercial Capabilities, Merck & Co., Inc.
  • Moderator Lisa Courtade - Executive Director, Global Customer Insights, Merck

In a multi-channel, digital era where big data, agility and real-time insights are increasingly valued, how are corporate insights departments transforming to deliver meaningful value to their organizations? Please join multi-industry insights leaders as they share how the directive for the corporate insights function has changed and the implications of these changing demands on the creation of new roles and demands for talent. In this session you will learn:

  • The new corporate mandate
  • How corporate insights team demonstrate business value
  • How leaders are building the Insights team of the future
  • The skills, experiences and competencies that insights professionals will need to possess today and in the future
11:30am - 12:00pm 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & CX Research
The “New Retail” Future: Realities to Build for and Thrive In
  • Laura Chaibi - Head of Market Intelligence and Syndicate Digital Data, MBC, UAE – Women in Research (WIRe) Advisory Board Member

As UX and CX collide – who will win the emerging customercentric practices? Explore disruptive business models and practices coming from international markets and digital
transformation. In this session, discover the building blocks needed in MR to transform and meet future business demand.

  • Imagine new business realities and strategies
  • Future challenges to MR and upskilling requirements uncovered
  • Impact on marketing and changing landscapes
11:30am - 12:00pm 30 mins
Track 4: Technology & Future Growth
DIY Survey Research: The Gift that Keeps on Giving
  • Linda Vytlacil, PhD - Vice President, Retail Data Science – Walmart Labs, Walmart
  • Salome Aguilar - Director, Data Science & Research, Walmart
11:30am - 12:00pm 30 mins
Info
Track 5: Consumer Disruption | Emotional Brand Connections
The Other Half: Reconnecting Women & Beer
  • Molly Hayes - Global Director, Innovation Insights, Anheuser- Busch InBev

The beer industry has traditionally been rooted in, and tailored to, masculinity, and beer hasn’t always been inclusive to women nor respectful to their needs. Anheuser-Busch InBev sought to challenge this narrative by uncovering the authentic story of womanhood and beer, creating lasting change by bringing the beer category more in alignment with women’s needs and motivation, and ultimately creating opportunities to unlock global category growth.

11:30am - 12:00pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Harnessing the Power of Entrepreneurial Approaches to Innovate and Grow Faster at Kellogg’s
  • Terrae Schroeder - Director, Insights & Innovation, Kellogg’s
  • Sara Valasek - Director, Lean Growth, The Garage Group

Come hear behind-the-scenes lessons learned from the trailblazing team that took a Lean Innovation approach to fasttrack the re-invention of a category architecture. The impact of this work yielded immediate, breakthrough progress, and the start of the cultural transformation. Courageous Minds Only.

  • Enablers of a Lean Innovation approach
  • How to equip your organization to act bolder and move faster
  • Leverage the wealth of existing consumer and category knowledge
12:00pm - 12:30pm 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & CX Research
B2B Insights: Turning a Challenge into Competitive Advantage
  • Nick Barnard - General Manager, Head of Professional Services Firms, GLG

Making good business decisions takes conviction. And conviction comes from being properly armed with insights from a variety of sources. It’s easier than ever to obtain consumer insights – but where do you turn when you need insights from business experts?

For the last 20 years, GLG has pioneered the expert economy, disrupting how professionals – from investors to consultants to corporate strategy executives – gain insights from the world’s leading subject matter experts. Join GLG’s Nick Barnard as he brings the power of B2B insights to life and shares how to make the expert economy work for you.

12:00pm - 12:30pm 30 mins
Info
Track 4: Technology & Future Growth
Creative Guidance for Profitable Growth – and Elimination of Marketing Waste
  • Nisha Yadav - AVP & Head of Global Brand Research, MetLife
  • Brent Snider - President, Client Development & Strategy, System1 Research

Every year about $660bn is spent globally on advertising. While less than 5% of marketing is the rare 5-star creative that drives maximum profitable growth, more shockingly around $220bn of annual spend is marketing waste. Join us for this session to learn how a combination of behavioral science, industrial scale automation and outcome focused creative guidance can help the insights industry toward delivering marketing that makes a difference – and elimination of waste.

12:00pm - 12:30pm 30 mins
Info
Track 5: Consumer Disruption | Emotional Brand Connections
What Amazon Weaknesses Can Brands and E-tailers Leverage in Their Favor?
  • Joaquim Bretcha - Economist at Universitat Autònoma de Barcelona, International Director at Netquest
  • Jason Brownlee - CEO and Founder, Colourtext
12:00pm - 12:30pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Understanding Advertising Impact across Brand Portfolios
  • Samantha Moore - Campaign Insights, Microsoft
  • Jon Brand - Senior Vice President, Marketing Effectiveness, GfK
  • Jennifer Reece - Senior Director, Marketing Effectiveness, GfK
12:30pm - 2:00pm 90 mins
Lunch
Lunch
12:45pm - 1:15pm 30 mins
TMRE Feedback Forum
TMRE Feedback Forum
  • Kelley Styring - Principal, InsightFarm Inc.
12:45pm - 1:30pm 45 mins
TMRE Exec Education / MR Leadership / Intensive
TMRE Exec Education / MR Leadership / Intensive
  • William Greenwald - Founder and Chief Neuroleaderologist, Windsor Leadership Group, LLC, Author of "Be a Mindsetter"
12:45pm - 1:30pm 45 mins
Info
TMRE Exec Education / Emerging Methodologies / Intensive
TMRE Exec Education / MR Leadership / Intensive
  • Linda Vytlacil, PhD - Vice President, Retail Data Science – Walmart Labs, Walmart
  • Salome Aguilar - Director, Data Science & Research, Walmart
  • James Thomas - Global Empirical Market Research, Bayer Healthcare
  • Shelly McArdle - Head of Consumer Insights, Wayfair
  • James Thomas - Global Empirical Market Research, Bayer Healthcare
  • Shelly McArdle - Head of Consumer Insights, Wayfair
  • Erica Nelson - Head of Consumer Research, Wayfair
  • Moderator Daryl Travis - CEO & Founder, Brandtrust
12:45pm - 1:45pm 60 mins
Executive Lunch: Managing Up and Down
Executive Lunch: Managing Up and Down
  • Jennifer Collins - Consumer Insights Specialist, Citi
2:00pm - 2:30pm 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Delivering Value to the C-suite
Building a Data-Driven Culture from Scratch
  • Kristi Zuhlke - CEO and Founder, KnowledgeHound
  • Greg Berger - Global Director of Market and Customer Insights, The Climate Corporation

Learn how your insights team can lead the charge behind building a data-driven culture inside your company. Join Climate Corporation as they explain the process, tactics, and technology deployed since forming their insights organization to ensure the data behind their research is put to work.

2:00pm - 3:00pm 60 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & CX Research
DOUBLE SESSION: Why Settle for Incremental Continuous Improvements? CX Research for Big Impact.
  • Ben Babcock - Senior Director, Research & Insights, Jet.com, a Walmart company

Hear from Jet.com on how they’ve built a high-functioning team that funnels real-time actionable insights across the entire organization complete with user testing lab, experience and innovation lab, and UX processes built from the ground up. Learn how they’ve identified opportunities across the entire customer journey that have made big, growth-driving impact for Jet. Join this session to understand how to turn an insights team into a go to source for quick wins and BIG wins.

  • The complex customer journey map and identifying hidden opportunities
  • Leveraging unstructured data to understand other dimensions of your consumer
  • How the team has scaled in light of the Walmart acquisition
2:00pm - 2:30pm 30 mins
Info
Track 4: Technology & Future Growth
Insights on Demand: Automating Insights to Infuse Knowledge in the Business
  • Jill Hunt - Director Global Strategic Insights, Medela

As Global Director of Strategic Insights, Jill Hunt wanted to translate consumer knowledge into top line growth for Medela. Her strategy was to launch the global “Knowledge Exchange”, which supports the business with the right insights at the right time. In this session, Jill will explain how the Exchange brings together all Medela’s valuable research, industry subscriptions and consumer videos. She’ll also share some of the standout tools that infuse knowledge from the Exchange in business decisions, including engaging innovation libraries and mini-domains where subject matter experts promote topics to their stakeholders.

2:00pm - 2:30pm 30 mins
Info
Track 5: Consumer Disruption | Emotional Brand Connections
The Day Gen Z’s Universe Changed
  • George Carey - Founder & CEO, The Family Room
  • Amy Murray - Sr. Director, Global Family Marketing, McDonald’s Corporation

For the last ten years, The Family Room has been mapping the emotional landscape of Gen Z youth and Millennial parents. And for the last seven of them, the core hopes, fears, dreams, and anxieties that define them have remained remarkably constant… until 2016. In this session, McDonald’s Sr. Director, Global Family Marketing, Amy Murray, and The Family Room’s CEO, George Carey, will take you on a guided tour of the astonishing changes that have been occurring in the core emotional priorities of Gen Z youth and Millennial parents over the last three years, and how McDonald’s used one of these to successfully relaunch and renew its global family business in the face of unrelenting category headwinds. In the process, you will be exposed to valuable new approaches for understanding the true role your brand plays in youth and families’ lives, and the power of human insights vs. category insights to drive transformational innovation and growth.

2:00pm - 2:30pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
How Power Partnering Drives Innovation
  • Mike Leary - Director, Marketing Research & Development Research, Nationwide Insurance Research
  • Bruce Ferguson - Vice President, Qualitative, RDIQ Marketing Research (formerly SIRS)

Marketing research has evolved beyond the traditional client/vendor relationship. The most innovative clients have developed partnerships with marketing research suppliers to capitalize on their expertise to help ensure projects can produce the maximum benefit within their organizations. This session will present examples and recommendations for how a strong partnership can be developed and give you tools to help overcome obstacles to relationship building.

2:30pm - 3:00pm 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Delivering Value to the C-suite
Redefining the DNA of a Global Insights Team
  • Andy Dybvig - Director, Global Consumer Insights, General Mills

Sometimes a re-set is required to realize the true value of the consumer insights team. Hear the journey of that includes training and development of current and future talent, how marketing and other cross functional teams work with consumer insights and why an evaluation of current crossfunctional expectations and global research partners was key to its success.

2:30pm - 3:00pm 30 mins
Info
Track 4: Technology & Future Growth
Harnessing Market Research’s Super Power
  • Eli Ackerman - Executive Director, Digital Monetization, Lucid
  • Garrett Gil de Rubio - VP, Business Development/Client Engagement, P2Sample

Over the last five years, the market research industry has transformed before our eyes. Programmatic capabilities have expanded the scale and speed of our technology, paving the way for companies to invent new research tactics to achieve its goals faster.

  • Advancing speed and scale in the world of quantitative research
  • Creating new technology and research types to more effectively take advantage of this power
  • Where programmatic and automation are heading next: “Programmatic 2.0”
2:30pm - 3:00pm 30 mins
Info
Track 5: Consumer Disruption | Emotional Brand Connections
The Download on Youth Culture
  • Laurie Manos - Head of Global Consumer Research and Market Intelligence, Converse, division of Nike Inc.

Millennials and Gen Z teens continue to break the mold with how they think and act compared to prior generations. These generations are also entering different life stages and therefore, continue to evolve their mindset. Insight from “word on the street” interviews How to not only garner insights but make it impactful to your
organization.

2:30pm - 3:00pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Using “Jobs to be Done” to Redefine Customer Understanding
  • Stephen Wunker - Managing Director, New Market Advisors
  • Carrie Ericksen - Director, Consumer & Shopper Insights, Tillamook

“Jobs to be Done” is a fast-growing way to re-envisage the root motivations of customers and to redefine markets

  • An eight-part framework determines customers’ “Jobs to be Done”
  • A repeatable process for turning customer insights into new products and services
  • Use “Jobs to be Done” to drive brand relevance & positioning
3:00pm - 3:30pm 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Delivering Value to the C-suite
Navigator Leadership: Transforming Researchers into Strategic Leaders
  • Jason Chebib - VP, Consumer Planning, Diageo North America

Consumer insights are one of the great assets to any business. Historically, providing insights has been too much like a back office function, fueling profitable business growth at other people’s hands. In this session you’ll learn how to evolve a consumer planning team to become not just the people who unearth golden nuggets, but leaders who drive their application to transform business performance.

  • Gaining buy-in to transition from insights to strategic leaders
  • The skill set required to move from insights professional to business strategic leader
3:00pm - 3:30pm 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & CX Research
The New Frontier of Tech Adoption: Predicting, Measuring, and Ensuring Product Success in a Changing Consumer Landscape
  • David Yin - VP, Consumer Insights, Ancestry
  • John Dick - Founder and CEO, CivicScience
3:00pm - 3:30pm 30 mins
Info
Track 4: Technology & Future Growth
Innovation Nation: New Insights to Yield New Products
  • Flavio Pereira - Head of Business Intelligence, ESPN Brazil

Get a behind the scenes look at bringing two new products to market - ESPN Play & ESPN Extra. Market analysis on the feasibility included: scenarios, addressable market, competition, content and more. Learn the pre- and post- launch studies and tests that were performed to ensure success

3:00pm - 3:30pm 30 mins
Info
Track 5: Consumer Disruption | Emotional Brand Connections
Are Consumers Eating Their Feelings? How Memory and Emotion Create Stronger Brand Connections
  • Emily Higgins - Vice President, Ameritest
  • Amy Shea - Senior Research Consultant, Ameritest

To build memories, marketers tap into the brain’s three major memory systems: episodic, procedural, and semantic. Which system is most important? Ameritest tackles the emotions driving choice in the restaurant space.

  • The right visual language can trigger a desired emotional response
  • Emotions of the episodic and rehearsal of the procedural memory systems dominate long-term impact on brands
  • Brands that deliver emotion build the strongest long-term memories
3:00pm - 3:30pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Bringing the Conversation to Life: Improving Survey Data through the Power of Chatbots
  • Oliver Tobias - Director, Research, GlobalWebIndex

Ever wondered why we (as researchers) word questions in a survey the way we do? Or if this is the most effective way to get the answers we need? In this session GlobalWebIndex will:

  • Introduce new ways of collecting data, better aligned with how today’s consumers communicate
  • Outline the differences in survey responses obtained using traditional versus new approaches to data collection
  • Showcase real life examples of how our clients are benefiting from this new approach to data collection
3:30pm - 3:45pm 15 mins
Track 1: MR Leadership & Growth Strategy | Delivering Value to the C-suite
TRACK CLOSED. Please choose another session.
3:30pm - 3:45pm 15 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & CX Research
If Cinderella’s Shoe Fit Perfectly, Then Why Did It Fall Off?
  • Dee Fabbricatore - VP, Content, Dose Media

Using social media to access your customer’s voice.

The smartest brands know their business metrics only tell part of the story. To get the full picture, businesses talk to their customers where they live: on social media.

In this session, you’ll learn why social media is an easier, faster way to truly understand your customer's wants, needs, habits and beliefs. By harnessing its power, you’ll get closer to them than ever.

3:30pm - 3:45pm 15 mins
Info
Track 4: Technology & Future Growth
Run an Insights Driven Business with a Next Generation Market Insights Platform
  • Mike Sawicz - Executive Client Partner, Market Logic Software

Market Logic helps the world’s leading brands to run an insights-driven business. In this session, you’ll see how our next generation market insights platform helps you achieve this, with an engaging millennial user experience, super smart AI capabilities, and agile ways of working. For example, AI delivers the ‘best direct answer’ to your business question from all your past research, while also summarizing key findings from reports, and instantly auto tagging and uploading new content. The days of manual knowledge management are over. See how AI frees up your time to drive innovation and marketing with insight.

3:30pm - 3:45pm 15 mins
Info
Track 5: Consumer Disruption | Emotional Brand Connections
Marketing to Millennial Parents: The New Family Dynamic
  • Allison O’Keefe Wright - Executive Vice President, Managing Director Research & Strategy, Open Mind Strategy

In their formative years, Millennials challenged many marketers’ idea of about researching and marketing to the ‘youth market,’ but just as brands finally have these aliens ‘figured out,’ Millennials are shifting from being the youth cohort to raising the new one. OMS examines the over 30 million Millennial parents once again challenging norms and charting their own course. Millennial parenting ushers in such important trends as In This Together… but Sometimes Separately, Crowdsourcing and Profesh-ing, and Co-active Co-opetition.

3:30pm - 3:45pm 15 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Driving Faster Access to Predictive Pricing Insights via Sample Supply Chain Efficiencies
  • Per Sjofors - Founder, Atenga Insights
  • Mike Misel - Senior Vice President, The Americas, Cint
3:45pm - 4:30pm 45 mins
Networking Break
Afternoon Networking Break
3:45pm - 4:15pm 30 mins
DEMO
DEMO Presentation by Stratifyd
4:30pm - 5:15pm 45 mins
Info
Supporting Fast Fail Approaches with Consumer Insight
  • Moderator David Boyle - Director, Consumer Insights, Harrods
  • Michael Lancor - Director, Consumer Fundamentals & Insights, Procter & Gamble
  • Shelley Krasnick - Director, Customer Research & Insights, Nordstrom
  • Laurie Manos - Head of Global Consumer Research and Market Intelligence, Converse, division of Nike Inc.
  • AJ Mathew - VP Ad Sales Research, CNN
  • Phil Ahad - EVP, Head of Products and Strategy, Toluna

Companies today are increasingly moving towards a fast, iterative test & learn approach. Traditional MR is often too slow, and often, too rigorous for today’s market reality. How do we as an industry become more agile, iterative and nimble, while balancing the need for quality?  This moderated panel discussion will include several members of the Insights on Demand Consortium, a group of 80+ leading marketing  and consumer insights professionals devoted to evolving, refining, and promoting new ways of insight creation and delivery to support today’s ever increasingly complex business.  The group will provide attendees with their experience with ‘fast fail,’ and ideas for ensuring successful support for on-demand decision-making.  Attendees will walk away with a sense as to how best to support smart-empowered decision-making in the ever compressed time to market.

5:15pm - 6:15pm 60 mins
Info
Exhibit Hall (Una Noche in Mexico Party)

Featuring specialty drinks by System1 Group, CMB, Netquest, Olson Research & YouGov

8:00am - 8:15am

Registration & Coffee

More
8:15am - 8:30am

What Today Holds and What to Look Out For

  • David Boyle - Director, Consumer Insights, Harrods
More
8:30am - 8:45am
Info

Awards Presentation: WIRe MRX Diversity Champion Award & the 10th annual Next General Market Research Awards

WIRe MRX Diversity Champion Award

Presented by Kristin Luck, Founder, Luck Collective & Women in Research


10th annual Next Generation Market Research Awards

  • Outstanding Disruptive Start-Up Award
  • Most Innovative Research Method Award
  • Industry Change Agent of the Year Award

Presented by Andy Greenawalt, CEO, Odin Text

  • Kristin Luck - Growth Strategist, Luck Collective
More
8:45am - 9:30am
Info

How to Win The Future: What Opportunities are Within Your Grasp?

Over the last 13 years, Jeremy's team at Trend Hunter has worked on more that 8,000 custom trend and innovation projects for 600 of the world's leading brands, billionaires and NASA. In this hyper visual keynote, you will learn more specifically which factors block people from realizing their full potential, and 5 tactics that would make you, your team and your KIDS better at seizing opportunity in times of change and disruption. As a special bonus, you'll also gain access to a FREE copy of Trend Hunter's 2019 Trend Report (worth $1500), based on Trend Hunter's big data analysis of 150,000,000 people.

  • Jeremy Gutsche - NYT Best-Selling Author of Better & Faster, CEO, TrendHunter
More
9:30am - 10:00am
Info

Make it Relevant: Jeremy Gutsche and David Boyle Q&A

Chairperson David Boyle sits down with Jeremy Gutsche to translate their keynote sessions into actionable take-aways for TMRE attendees. Today’s session focuses on how research and insights leaders can get beyond talking about trends, and actually apply the trends that will have the most relevance.

  • Jeremy Gutsche - NYT Best-Selling Author of Better & Faster, CEO, TrendHunter
  • David Boyle - Director, Consumer Insights, Harrods
More
Showing of Streams
Showing of Streams
Showing of Streams
Showing of Streams
Showing of Streams
4:30pm - 5:15pm
Info

Supporting Fast Fail Approaches with Consumer Insight

Companies today are increasingly moving towards a fast, iterative test & learn approach. Traditional MR is often too slow, and often, too rigorous for today’s market reality. How do we as an industry become more agile, iterative and nimble, while balancing the need for quality?  This moderated panel discussion will include several members of the Insights on Demand Consortium, a group of 80+ leading marketing  and consumer insights professionals devoted to evolving, refining, and promoting new ways of insight creation and delivery to support today’s ever increasingly complex business.  The group will provide attendees with their experience with ‘fast fail,’ and ideas for ensuring successful support for on-demand decision-making.  Attendees will walk away with a sense as to how best to support smart-empowered decision-making in the ever compressed time to market.

  • Moderator David Boyle - Director, Consumer Insights, Harrods
  • Michael Lancor - Director, Consumer Fundamentals & Insights, Procter & Gamble
  • Shelley Krasnick - Director, Customer Research & Insights, Nordstrom
  • Laurie Manos - Head of Global Consumer Research and Market Intelligence, Converse, division of Nike Inc.
  • AJ Mathew - VP Ad Sales Research, CNN
  • Phil Ahad - EVP, Head of Products and Strategy, Toluna
More
5:15pm - 6:15pm
Info

Exhibit Hall (Una Noche in Mexico Party)

Featuring specialty drinks by System1 Group, CMB, Netquest, Olson Research & YouGov

More