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Key Sessions

Jeremy Gutsche

KEYNOTE: How to Win at the Future: The World’s Top 18 Megatrends and What to Do About Them

TrendHunter

Jeremy Gutsche

Make it Relevant: Jeremy Gutsche and David Boyle Q&A

TrendHunter

8:00am - 8:30am 30 mins
Registration & Coffee
8:30am - 8:45am 15 mins
What Today Holds and What to Look Out For
  • David Boyle - Director, Consumer Insights, Harrod’s
8:45am - 9:30am 45 mins
Info
KEYNOTE: How to Win at the Future: The World’s Top 18 Megatrends and What to Do About Them
  • Jeremy Gutsche - NYT Best-Selling Author, Better & Faster, CEO, TrendHunter

Learn how to leap ahead of the competition with insight and big data gleaned from studying 300,000 innovations using big data from an audience of 150,000,000 people. The result is a series of 6 patterns you can use to uncover new opportunities, and the 18 most critical megatrends shaping the future. This hyper-visual keynote gives TMRE attendees real-life insight into hot topics like Big Data, A.I., Tribalism, Gamification, Simplicity, Instant Entrepreneurship, Authenticity, Co-Creation and Personalization.

9:30am - 10:15am 45 mins
Info
Make it Relevant: Jeremy Gutsche and David Boyle Q&A
  • Jeremy Gutsche - NYT Best-Selling Author, Better & Faster, CEO, TrendHunter
  • David Boyle - Director, Consumer Insights, Harrod’s

Chairperson David Boyle sits down with Jeremy Gutsche to translate their keynote sessions into actionable take-aways for TMRE attendees. Today’s session focuses on how research and insights leaders can get beyond talking about trends, and actually apply the trends that will have the most relevance.

10:15am - 10:55am 40 mins
Info
Morning Networking Break | Hosted by HawkPartners
10:55am - 11:00am 5 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Chairperson Welcome
10:55am - 11:00am 5 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
Chairperson Welcome
10:55am - 11:00am 5 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
Chairperson Welcome
10:55am - 11:00am 5 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
Chairperson Welcome
10:55am - 11:00am 5 mins
Info
Track 5: Consumer Disruption | Retail Revolution
Chairperson Welcome
10:55am - 11:00am 5 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Chairperson Welcome
11:00am - 11:30am 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Are You Still Hoarding Data? Give It Away to Get Results
  • Cindy Casper - Managing Director, Knowledge and Insights, Enterprise Marketing Hub, Arizona State University

Find out how you can have more impact by sharing and integrating diverse types of data than by being the gatekeeper of your own.

  • Tie your data to important enterprise outcomes
  • Learn the value of other people’s data sources
  • Create data exchanges and linkages
11:00am - 11:30am 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
Extreme Personalization: Who Buys Off the Shelf Anymore?
  • Jack Weber - Head of US Custom Research, YouGov
  • Chandler Mount - VP, Affluent Perspective, YouGov

What is happening in personalization, who is buying, and how much more are they willing to spend? From the general population to affluent and wealthy consumers.

  • Size of the personalization market
  • Profiles of extreme personalizers
  • How companies can best sell to this emerging market
11:00am - 11:30am 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
Research Design on a Dime: How to Build a Scrappy but Effective Research Pipeline
  • Erica Nelson - Head of Consumer Research, Wayfair
  • Shelly McArdle - Head of Consumer Insights, Wayfair

Erica and Shelly will share their experiences conducting research on tight timelines, thin budgets, and limited team capacity. Despite these constraints, they have published over 30 insights reports in the past 6 months alone. They will share how Consumer Insights has evolved at Wayfair over time and how they’ve learned to conduct scrappy, DIY research in the most effective ways.


*How to evolve your DIY research with tips and tricks at all levels, from no resources to fully established teams
*The right and wrong ways to conduct scrappy research
*How to get internal resources to work with you to find additional insights

11:00am - 11:30am 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
27 Robots, 300 Humans, 72 Hours: How a “Mixed Methodology” Study Led to Marketing and Sales Insights (Almost) Overnight
  • Jeff Resnick - Senior Director of Global Consumer Insights, Anki
  • Theresa Manteiga - Senior Consumer Insights, Anki

Learn how a super-quick turn mixed methodology approach is helping one of the hottest tech gadget company define a new category of consumer home robotics. Inclusive of usability, survey, and focus group, this research can turn around answers in as little as 48 insights they need to target and reach the right consumers. Discover how engaging kids and adults in consumer-facing robots is more nuanced than you might think.

11:00am - 11:30am 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
Harnessing the Power of Fandom
  • Jen Handley - Co-President, Fizziology
  • Ruth Ingram - Senior Vice President, Insight Strategy Group

Yesterday’s passive loyalty can become today’s passionate advocacy. Learn how your brand can harness the power of fandom to amplify brand reach, loyalty and engagement.

• Lessons from the fan-centric world of entertainment

• Finding your fans - regardless of category

• Activating your fans for growth


11:00am - 11:30am 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Reimagining Casino Gaming: A Case Study and Design Thinking Approach
  • Maria Vallis - Chief Relationship Officer, Hypothesis
  • Roberto Coppola - Vice President, Advanced Gaming, Aristocrat

Learn how we took on the challenge of developing disruptive ideas in a category with dated perceptions – casino slot machines. Using design thinking principles, crowdsourcing, and innovative ideation techniques to help consumers think freely and laterally, we generated a trove of ideas to use in a stakeholder workshop to develop the gambling game of the future.

11:30am - 12:30pm 60 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
DOUBLE SESSION The Corporate Research Department – Declining or Accelerating into the Future?
  • Jackie Chan - VP, Head of Decision Insights Group, Prudential Financial
  • Cathy Hartman - VP, Consumer Insights & Advisory Services, Marriott
  • Reed Cundiff - GM, Consumer & Market Research, Microsoft
  • David Berman - Associate Vice President, Global Commercial Capabilities, Merck & Co., Inc.
  • Moderator Lisa Courtade - Executive Director, Global Customer Insights, Merck

In a multi-channel, digital era where big data, agility and real-time insights are increasingly valued, how are corporate insights departments transforming to deliver meaningful value to their organizations? Please join multi-industry insights leaders as they share how the directive for the corporate insights function has changed and the implications of these changing demands on the creation of new roles and demands for talent. In this session you will learn:

  • The new corporate mandate
  • How corporate insights team demonstrate business value
  • How leaders are building the Insights team of the future
  • The skills, experiences and competencies that insights professionals will need to possess today and in the future
11:30am - 12:00pm 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
The “New Retail” Future: Realities to Build for and Thrive In
  • Laura Chaibi - Head, Market Intelligence and Syndicated Digital Data, MBC Group

As UX and CX collide – who will win the emerging customercentric practices? Explore disruptive business models and practices coming from international markets and digital
transformation. In this session, discover the building blocks needed in MR to transform and meet future business demand.

  • Imagine new business realities and strategies
  • Future challenges to MR and upskilling requirements uncovered
  • Impact on marketing and changing landscapes
11:30am - 12:00pm 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
This session will be delivered by Burke
11:30am - 12:00pm 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
DIY Survey Research: The Gift that Keeps on Giving
  • Linda Vytlacil, PhD - Vice President, Retail Data Science – Walmart Labs, Walmart

Session details soon to come.

11:30am - 12:00pm 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
Project Athena: Reconnecting Women & Beer
  • Molly Hayes - Global Senior Director of Insights, Anheuser- Busch InBev

The beer industry has traditionally been rooted in, and tailored to, masculinity, and beer hasn’t always been inclusive to women nor respectful to their needs. Anheuser-Busch InBev sought to challenge this narrative by uncovering the authentic story of womanhood and beer, creating lasting change by bringing the beer category more in alignment with women’s needs and motivation, and ultimately creating opportunities to unlock global category growth.

11:30am - 12:00pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Harnessing the Power of Entrepreneurial Approaches to Innovate and Grow Faster at Kellogg’s
  • Terrae Schroeder - Director, Insights & Innovation, Kellogg’s
  • Sara Valasek - Innovation and Growth Strategist, The Garage Group

Come hear behind-the-scenes lessons learned from the trailblazing team that took a Lean Innovation approach to fasttrack the re-invention of a category architecture. The impact of this work yielded immediate, breakthrough progress, and the start of the cultural transformation. Courageous Minds Only.

  • Enablers of a Lean Innovation approach
  • How to equip your organization to act bolder and move faster
  • Leverage the wealth of existing consumer and category knowledge
12:00pm - 12:30pm 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
This session will be delivered by Vital Findings
12:00pm - 12:30pm 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
Rocket Fuel: MR Guides the Growth of this Online Subscription Model
  • Britta Fleck - President & Managing Director, GLOSSYBOX North America

Glossybox is a monthly beauty subscription service that includes luxury beauty samples at the delight and surprise of its customers. Each month boxes include well-recognized premium brands as well as a few newcomers to the market. Hear how this fast-growing company uses market research to guide their decisions from customer understanding to customer acquisition to what goes in to the box (and what doesn’t make the cut) monthly and how they utilize the shopping behavior to enhance the experience for both their customers and their B2B clients.

12:00pm - 12:30pm 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
Creative Guidance for Profitable Growth – and Elimination of Marketing Waste
  • Alex Hunt - President, System1 Research

Every year about $660bn is spent globally on advertising. While less than 5% of marketing is the rare 5-star creative that drives maximum profitable growth, more shockingly around $220bn of annual spend is marketing waste. Join us for this session to learn how a combination of behavioral science, industrial scale automation and outcome focused creative guidance can help the insights industry toward delivering marketing that makes a difference – and elimination of waste.

12:00pm - 12:30pm 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
What Amazon Weaknesses can Brands and E-tailers Leverage in Their Favor?
  • Joaquim Bretcha - Economist at Universitat Autònoma de Barcelona, International Director at Netquest
  • Jason Brownlee - CEO and Founder, Colourtext
12:00pm - 12:30pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
The New Frontier of Tech Adoption: Predicting, Measuring, and Ensuring Product Success in a Changing Consumer Landscape
  • David Yin - VP, Consumer Insights, Ancestry
  • John Dick - Founder and CEO, CivicScience

Dissolved barriers to entry have flooded the marketplace with new products, while the virality of the social web has allowed things to proliferate or die in a fraction of the time imaginable 50-some years ago. Hear never-before-seen research into new technology devices and services, across numerous industries and products, identifying new categories of consumers, how to reach and persuade them, and how to measure – and even predict – success as a product moves along the curve.

12:30pm - 2:00pm 90 mins
Lunch
2:00pm - 2:30pm 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Session to be delivered by KnowledgeHound
2:00pm - 3:00pm 60 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
DOUBLE SESSION: Why Settle for Incremental Continuous Improvements? CX Research for Big Impact.
  • Ben Babcock - Senior Director, Research & Insights, Jet.com, a Walmart company

Hear from Jet.com on how they’ve built a high-functioning team complete with user testing lab, experience and innovation lab, and UX processes from the ground up. Learn how they’ve identified opportunities across the entire customer journal that have made big, growth-driving impact.

  • The complex customer journey map and identifying hidden opportunities
  • Leveraging unstructured data to understand other dimensions of your consumer
  • How the team has scaled in light of the Walmart acquisition
2:00pm - 2:30pm 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
A Case Study on Biometrics for MR
  • Majorie Reedy - Director for Digital Solutions, Merck
  • Ben Gilgoff - Executive Director, Vaccines Insights Team, Merck

Session details soon to come.

2:00pm - 2:30pm 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
Session to be delivered by Optimal Strategix Group

Session details soon to come.

2:00pm - 2:30pm 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
Session delivered by The Family Room
  • George Carey - Founder & CEO, The Family Room
2:00pm - 2:30pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Reconnect with your Roots: A Journey Towards Seeing Customers with New Eyes
  • Brian Mack - US Market Intelligence Leader, Dow AgroSciences

Increasing customer empathy in a company where many of your employees have spent a lifetime living as and servicing your customers can be a formidable task. Hear how Dow approached this challenge from the very beginning by reconnecting with its roots.

2:30pm - 3:00pm 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Re-set to Realize More: Redefining the DNA of an Insights Team
  • Andy Dybvig - Director, Global Consumer Insights, General Mills

Sometimes a re-set is required to realize the true value of the consumer insights team. Hear the journey of that includes training and development of current and future talent, how marketing and other cross functional teams work with consumer insights and why an evaluation of current crossfunctional expectations and global research partners was key to its success.

2:30pm - 3:00pm 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
Becoming Influential in a Large Organization with your Consumer Insights Team
  • Mike Swiontkowski - Director of Global Research and Consumer Insights, Blizzard Entertainment

Armed with just two other colleagues, Mike transformed consumer insights division at Blizzard Entertainment over two years into one of the most respected, trusted, and influential teams globally across the organization. In this presentation, he will share some of the approaches they took, policies the team employs, and lessons learned to make an impact in an organization where the discipline was still quite new and some people were hesitant about the value.

2:30pm - 3:00pm 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
Niche to Global Leader - Medical Device Development via Customer Insight
  • Ruchi Varshneya - Senior Director, Global Market Insights and Strategy, Abbott Diabetes Care
  • Lori Tarabek - Senior Manager, Global Market Insights, Abbott Diabetes Care

Often in healthcare, technological innovation drives product development but doesn’t result in marketplace success.  Learn how to leverage customer insights to shape a scientific discovery into a global market leader.

We’ll demonstrate how insights can impact technological innovation by:


*Uncovering unmet needs
*Prioritizing product design tradeoffs and claims
*Effectively positioning and messaging to stakeholders

2:30pm - 3:00pm 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
The Download on Youth Culture
  • Laurie Manos - Head of Global Consumer Research & Market Intelligence, Converse

Millennials and Gen Z teens continue to break the mold with how they think and act compared to prior generations. These generations are also entering different life stages and therefore, continue to evolve their mindset. Insight from “word on the street” interviews How to not only garner insights but make it impactful to your
organization.

2:30pm - 3:00pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
Using “Jobs to be Done” to Redefine Customer Understanding
  • Stephen Wunker - Managing Director, New Market Advisors
  • Carrie Ericksen - Director, Consumer & Shopper Insights, Tillamook

“Jobs to be Done” is a fast-growing way to re-envisage the root motivations of customers and to redefine markets

  • An eight-part framework determines customers’ “Jobs to be Done”
  • A repeatable process for turning customer insights into new products and services
  • Use “Jobs to be Done” to drive brand relevance & positioning
3:00pm - 3:30pm 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Telling Cohesive Stories
Navigator Leadership: Transforming Researchers into Strategic Leaders
  • Jason Chebib - VP, Consumer Planning, Diageo North America

Consumer insights are one of the great assets to any business. Historically, providing insights has been too much like a back office function, fueling profitable business growth at other people’s hands. In this session you’ll learn how to evolve a consumer planning team to become not just the people who unearth golden nuggets, but leaders who drive their application to transform business performance.

  • Gaining buy-in to transition from insights to strategic leaders
  • The skill set required to move from insights professional to business strategic leader
3:00pm - 3:30pm 30 mins
Info
Track 2: Insights as a Strategic Business Partner | MR & Data Science
Session delivered by David L. Vannette PhD, Head of Methodology Lab, Qualtrics
  • David L. Vannette, PhD, - Head of Methodology Lab, Qualtrics
3:00pm - 3:30pm 30 mins
Info
Track 3: The Modern MR Toolkit | Blending Traditional with New
This session will be delivered by Focus Vision
3:00pm - 3:30pm 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
Harnessing Market Research’s Super Power
  • Eli Ackerman - Executive Director, Digital Monetization, Lucid
  • JD Deitch - Chief Revenue Officer, P2Sample

Over the last five years, the market research industry has transformed before our eyes. Programmatic capabilities have expanded the scale and speed of our technology, paving the way for companies to invent new research tactics to achieve its goals faster.

  • Advancing speed and scale in the world of quantitative research
  • Creating new technology and research types to more effectively take advantage of this power
  • Where programmatic and automation are heading next: “Programmatic 2.0”
3:00pm - 3:30pm 30 mins
Info
Track 5: Consumer Disruption | Retail Revolution
Are Consumers Eating Their Feelings? How Memory and Emotion Create Stronger Brand Connections
  • Emily Higgins - VP, Ameritest
  • Amy Shea - Senior Research Consultant, Ameritest

To build memories, marketers tap into the brain’s three major memory systems: episodic, procedural, and semantic. Which system is most important? Ameritest tackles the emotions driving choice in the restaurant space.

  • The right visual language can trigger a desired emotional response
  • Emotions of the episodic and rehearsal of the procedural memory systems dominate long-term impact on brands
  • Brands that deliver emotion build the strongest long-term memories
3:00pm - 3:30pm 30 mins
Info
Track 6: Power Partnering | Vendor/Client Success
This session will be delivered by Global Web Index

Session details soon to come.

3:30pm - 4:00pm 30 mins
Info
Track 4: Technology to the Rescue | Artificial Intelligence & Future Technologies
If You Build It, They Will Come (Around)
  • Maegan Simpson - Senior Director, Global Customer Insights, LexisNexis

Learn how LexisNexis automated delivery of curated insights to critical teams, transforming business practices throughout the global organization. Learn what was built, how it was designed, integrated and automated, and hear case studies to illustrate how diverse teams throughout the organization are now actively integrating customer feedback into their strategy, process and development efforts. Text analytics, machine learning, automation and user-centered design, which are fundamental to the award-winning system, will be discussed.

4:00pm - 4:45pm 45 mins
Afternoon Networking Break
4:45pm - 5:30pm 45 mins
Info
AI Will Replace Researchers: An Oxford Style Debate
  • Bruce Boston - Senior Theorist, Nest Labs
  • Zeynep Tufecki - Techno-Sociologist, Assistant Professor at UNC, Chapel Hill, Author, Twitter and Tear Gas: The Power and Fragility of Networked Protests
  • Marina Kosten - Vice President, Consumer Research, International Theatrical Distribution, 20th Century Fox

Technology will no doubt streamline several aspects of the MR job function, but are we encroaching a point where they will actually outperform researchers/customer insights executives? Who is poised to find the breakthrough insight better- machine or man? In this Oxford-style debate, two teams will face off, hoping to convince the audience they’re right. Who will you vote for? And will they sway you?

5:30pm - 7:30pm 120 mins
Info
Exhibit Hall Party | Sponsored by CMB, Netquest, Olson Research, YouGov & System1 Group
8:00am - 8:30am

Registration & Coffee

More
8:30am - 8:45am

What Today Holds and What to Look Out For

  • David Boyle - Director, Consumer Insights, Harrod’s
More
8:45am - 9:30am
Info

KEYNOTE: How to Win at the Future: The World’s Top 18 Megatrends and What to Do About Them

Learn how to leap ahead of the competition with insight and big data gleaned from studying 300,000 innovations using big data from an audience of 150,000,000 people. The result is a series of 6 patterns you can use to uncover new opportunities, and the 18 most critical megatrends shaping the future. This hyper-visual keynote gives TMRE attendees real-life insight into hot topics like Big Data, A.I., Tribalism, Gamification, Simplicity, Instant Entrepreneurship, Authenticity, Co-Creation and Personalization.

  • Jeremy Gutsche - NYT Best-Selling Author, Better & Faster, CEO, TrendHunter
More
9:30am - 10:15am
Info

Make it Relevant: Jeremy Gutsche and David Boyle Q&A

Chairperson David Boyle sits down with Jeremy Gutsche to translate their keynote sessions into actionable take-aways for TMRE attendees. Today’s session focuses on how research and insights leaders can get beyond talking about trends, and actually apply the trends that will have the most relevance.

  • Jeremy Gutsche - NYT Best-Selling Author, Better & Faster, CEO, TrendHunter
  • David Boyle - Director, Consumer Insights, Harrod’s
More
10:15am - 10:55am
Info

Morning Networking Break | Hosted by HawkPartners

More
Showing of Streams
12:30pm - 2:00pm

Lunch

More
Showing of Streams
4:00pm - 4:45pm

Afternoon Networking Break

More
4:45pm - 5:30pm
Info

AI Will Replace Researchers: An Oxford Style Debate

Technology will no doubt streamline several aspects of the MR job function, but are we encroaching a point where they will actually outperform researchers/customer insights executives? Who is poised to find the breakthrough insight better- machine or man? In this Oxford-style debate, two teams will face off, hoping to convince the audience they’re right. Who will you vote for? And will they sway you?

  • Bruce Boston - Senior Theorist, Nest Labs
  • Zeynep Tufecki - Techno-Sociologist, Assistant Professor at UNC, Chapel Hill, Author, Twitter and Tear Gas: The Power and Fragility of Networked Protests
  • Marina Kosten - Vice President, Consumer Research, International Theatrical Distribution, 20th Century Fox
More
5:30pm - 7:30pm
Info

Exhibit Hall Party | Sponsored by CMB, Netquest, Olson Research, YouGov & System1 Group

More