TMRE 2024 Day 2: Wednesday, October 9 - ET (Eastern Time, GMT-05:00)
TMRE 2024 Day 2: Wednesday, October 9 - ET (Eastern Time, GMT-05:00)
- David Boyle - Founder, Audience Strategies
- Oksana Sobol - Sr., Director, Insights Lead, The Clorox Company
Why do some conversations succeed — while others fail? How does communication work within our brains, our families, our workplaces, and our communities? In this keynote on Charles Duhigg’s new book Supercommunicators: The Power of Conversation and Hidden Language of Connection is about what happens inside our minds when we open our mouths and ears. SUPERCOMMUNICATORS know the importance of recognizing – and then matching – each kind of conversation, and how to hear the complex emotions, subtle negotiations, and deeply held beliefs that color so much of what we say and how we listen.
How do SUPERCOMMUNICATORS do what they do, and what can we learn from them about bridging divides? In this talk, audiences will learn why some people are able to make themselves heard, and to hear others, so clearly. With his spellbinding storytelling that takes us from the writers’ room of The Big Bang Theory to the couches of leading marriage counselors to CIA officers trying to recruit spies, Duhigg shows how to recognize conversations and the tips and skills we need to navigate them more successfully. In the end, Duhigg delivers a simple but powerful lesson: With the right tools, we can connect with anyone.
- Charles Duhigg - New York Times Bestselling Author & Pulitzer Prize-Winning Columnist, The New York Times Magazine
- Charles Duhigg - New York Times Bestselling Author & Pulitzer Prize-Winning Columnist, The New York Times Magazine
- Jay Driggers - Chief Experience Officer, Horizon Blue Cross Blue Shield of New Jersey
- Cory Lommel - Director - Consumer Insights, Cargill
- Antoinette Staples - Senior Director, Customer Insights & Success, McKesson
- Anthony Jackel - Director of Consumer Analytics, Ferrara Candy & MRII Board of Director
- Ed Keller - Executive Director, Market Research Institute International (MRII)
- Bridget Nelson - Head of Brand Performance and Audience Research, MassMutual
- Shivani Shah - Senior Insights Leader, Church & Dwight Co., Inc.
- Max Wartel - Director of Consumer Insights and UX Research, Fandom
- Jeff Barth - Head of Digital Transformation Office & Strategic Program Management Office, Gap
- Andrew Embry - Sr. Director, Insights Innovation Capabilities - Global Core Market Research, Eli Lilly and Company
- Jolanta Oliver - Director, Digital, Menu, Foundational Insights, McDonald's
Discover how integrating survey based attitudinal insights with behavioral data can supercharge your business performance. Solutions to find the underlying human-centric insight that would influence consumers to take a desired action, thereby establishing a direct link to tangible business growth by leveraging actual spend and behavioral data.
- Jagruti Jain - Sr. Director of Insights, Visa
- Simon Benarroch - Vice President Global Insights & Analytics, Visa
- Laura Catalani - Market Research Team Lead, Capital One
- Lauren Angel - Principal Associate, Market Research, Capital One
- Kristen Blizel - Senior VOC Program Owner, Sonos
- Kerry Sette - Vice President, Head of Consumer Insights & Research, Voya Financial
- Sabrina Lakhani - Former Director, Behavioral Science, Research, & Insights, Frontier Communications
- Jessica Golson - Director, Consumer Insights, Universal Destinations & Experiences
- Rose Jia - Head of Growth Marketing, Prime Video & Amazon Studios
- Jessica Lilie - Vice President, Research, Insights and Analytics, Sutter Health
- Elias Soussou - Senior Director, Global Consumer & Market Insights, FGX International, a division of EssilorLuxottica
- Gabriel Dorosz - Executive Director, Audience Strategy & Insights, New York Times Advertising
- Angelina Iturrian - Senior Director Consumer Insights & Analytics, Self Esteem Brands - Anytime Fitness
Why do things become mega hits? Why do certain songs, apps, names, films, and cultural figures rise to viral-levels of prominence, while others wither in obscurity? This keynote shatters myths about quality and taste, reveals crucial insights into consumers, and traces popularity from our deepest human needs to the savviest of today’s influencers.
From the Stanley cup craze to the rise of Gen Alpha, Derek offers ideas you can use now to not only make great, lasting products, but products people WANT to hear about when attention is more of a commodity than ever.
You will also hear about upcoming trends that can catapult your brand to becoming the next big thing.
- Derek Thompson - Host of Plain English, Bestselling Author of 'Hit Makers' and 'On Work', Staff Writer, The Atlantic