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Adam Lee
Group Senior Vice President, Brand Engagement & Innovation at MetrixLab

Profile

Adam is MetrixLab’s Group Senior Vice President, Brand Engagement & Innovation. Adam focuses on bringing innovative marketing and product development solutions to clients in order to drive strong business decisions and growth. Adam has helped to develop some of the most recognizable and successful marketing campaigns throughout his career – MasterCard ‘Priceless’, Unilever ‘Dove Real Beauty’, and Staples ‘Easy Button’, and continues to focus on innovative approaches to drive consumer engagement for his clients. He is responsible for leading the Coca-Cola North American business and a team of MetrixLab client leaders that drive business growth.

 

Agenda Sessions

  • Blazing New Trails in Social Media Optimization: Predicting the Facebook & Twitter Measures that Matter Most

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