Alexia RavenVice President, Consumer Insights/Fan Lab at Warner Bros
Alexia leads the Consumer Insights/FanLab group within Warner Bros. Global Insights & Analytics, which provides Warner Bros. with insights important to the development of content, products, services, marketing and distribution strategies. Insights into the “hearts, minds, and motives” of fans and consumers through both qualitative and quantitative research methodologies is critical to help inform business decisions. In her role as VP, Alexia identifies key insights for brands such as Batman, WonderWoman, Superman, Friends, Ellen and various other Warner Bros. IP. She has spearheaded global brand tracking studies as well as generational research that identifies potential business implications for content development, distribution and marketing strategies. Alexia is also an experienced Focus Group moderator and leads discussions, ideation sessions and Biometric studies with all age levels of consumer segments, gauging & measuring their reactions to new and existing content, digital platforms and services, and explores their overall media consumption habits. Prior to Warner Bros., Alexia worked at the FOX network in Research. She also worked in local markets in Austin, TX at the NBC Affiliate and out of college worked as an Account Executive for a classic rock station.