Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Born and raised in New York City, Amy has lived in Boston, Paris, Washington, DC, and now, of course, Albuquerque. Amy works as a Brand Experience Director at Ameritest, happy to talk branded story structure, emotion and the controlling idea in narrative all day long. When she’s not helping brands and her own firm shape an amazing client experience, she’s writing about story research or taking home Ogilvy awards, proving that her previous life as a poet and essayist can actually get her paid. If she’s gone missing, Amy can be found at resale clothing boutiques, explaining to anyone who will listen why she needs yet another vintage jacket.