Track 5: Winning Over the Savvy Consumer
The Future Consumer
Learning about the next generations of consumers is imperative for future-proofing your business. It is important to understand the emerging key segment of consumers, Gen Z, as well as reevaluate our assessment of Gen Y given the broad shifts taking place in the US today. Even if your business doesn’t target or serve them, they will be a driving force for the future. Their expectations around consumer experiences will set a new standard that all businesses should strive toward, regardless of target audience age. Brands need to recognize the defining characteristics of both the current and next generations and develop new muscles needed to win tomorrow. Anna will explore The Future Consumer and why immediacy, personalization, and authenticity remain POPSUGAR’s tried-and-true strategic pillars.