Track 3: Insight Driven Innovation & Brand Engagement
Driving Brand Relevance to Today’s Consumer
When you think of Tupperware what comes to mind? Certainly a unique and iconic territory but Tupperware cannot escape from the challenge of driving relevance for its brand among today’s busy women, including Millennials, to encourage attendance at parties and demonstrations, foster positive relationships with the brand and build loyalty. Tupperware is also faced with navigating a direct-selling model that can be perceived as pushy if not executed skillfully, as well as developing an updated image that evokes radiance, opportunities for women, positive and memorable experiences.