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Ben Babcock Senior Director, Research & Insights at, a Walmart company


Senior product research and design leader. I have been very fortunate to help launch several great products and businesses in my career at startups, Amazon, Microsoft,, and Columbia University. I love building products and businesses that delight customers and inspire the people that build them. In addition to proving myself as a leader and contributor, I aspire to build teams that are empowered, inspired, customer obsessed, and fulfilled in the work they do.

Extensive experience in quantitative and qualitative research and analysis methods - user testing, web analytics, data mining, usability studies, focus groups, heuristic evaluations, eye-tracking, and a host of other user centered research methods. UX research focused on new product development, customer experience measurement, conversion optimization, and customer engagement.

Nearly 20 years of experience in product design - ranging from Ecommerce sites to video games to PC hardware to mobile devices. I have been involved in the development of web sites that see millions of hits per week, being part of building a start up that was bought for 3.3 billion, helped launch games that sold millions of units, and built hardware devices that hit the production line and made it to store shelves.

Agenda Sessions