Track 2: Cutting Edge Technology & Trends
Creative Presentations: The Unicorns of Market Research
Like the mystical horned creature, you may only ever see a dynamic research presentation in your wildest dreams. In this fun and engaging session, Lisa and Ben will share the trials, tribulations and triumphs encountered in their quest to inspire their staff in making research presentations more creative and engaging. In today’s business environment, innovative methodologies are not enough- they must be paired with effective ways of evangelizing insights to ensure the full value of research is realized. Come hear how neuroscience, digital communities, and even brand trackers can be converted from standard research presentations into must see events.
Ben Gilgoff -
Executive Director, Global Customer & Brand Insights,
Lisa Courtade -
Executive Director, Global Customer and Brand Insights,