Track 2: Cutting Edge Technology & Trends
Beauty & Wellness On Every Corner: Applying the Behavioral Sciences to Unlock a Refreshed Retail Experience
In 2014, when Walgreens combined forces with Alliance Boots, they brought together the strength of two leading companies with iconic brands, complementary geographic footprints, shared values and a heritage of trusted healthcare services dating back more than 100 years. Committed to helping people across the world lead healthier and happier lives, Walgreens knew they had a unique opportunity to refresh the retail experience in the pharmacy, health & wellness and beauty departments. They invested in primary research that revealed the emotional and psychological dynamics of their retail experience, identifying the central and peripheral cues that mattered most to consumers. Led by the insights team, this learning evolved into enduring frameworks that will drive years of strategic direction for Walgreens, and generated 1,000+ ideas that have been prioritized and are currently being moved into activation.
Dave Healing -
Director of Strategy,
Anndrea Golightly -
Custom Research, Beauty, Personal Care, and Convenience,