David Boyle

Founder at Audience Strategies

Speaker

David Boyle is a leading force in the market research industry, recognized for his unique ability to blend creativity and data to uncover insights that change the culture and economics of brands. With a career spanning consulting, political analytics, music, TV, luxury retail, and beyond, David has consistently driven transformative change through audience-centric strategies.

As the founder of Audience Strategies and a long-standing chair of The Market Research Event (TMRE), David has been at the forefront of shaping the industry's future. His thought leadership, captured in several books exploring the potential of large language models in the workplace, has solidified his position as an expert in the field.

Throughout his tenure as a client-side head of insight for global brands such as EMI Music, BBC, MasterClass, and Harrods, David has demonstrated an unwavering commitment to harnessing the power of data to drive meaningful change. His ability to build and lead insight teams that revolutionize business approaches has made him a sought-after expert and mentor.