Dyna BoenPresident, Market Research at Survata
Dyna is the President of Market Research at Survata, a brand intelligence, and technology company. She is an entrepreneur, strategist, and team builder with over 15 years of experience working across the market research industry supply chain. In 2017, she was listed as one of the top influencers in her niche (mobile market research). Her leadership skills span sales, marketing, client service, product, and research methodologies. She was the co-founder of UBMobile, co-founder of the data quality company TrueSample, on the leadership team at MarketTools-Zoomerang, and co-founder of the WIRexec Leadership Summit. Throughout her career, Dyna has focused on productization and monetization of new technologies and methods for consumer insights. She has worked with Verizon, MINDBODY, Taco Bell, AutoZone, SEPHORA, Procter & Gamble, General Mills, Nestle, Microsoft, and others to help them embrace new research technologies. Dyna believes in building kick-ass teams and is also a mentor of young women.