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Erica Carranza
VP, Consumer Psychology at CMB

Profile

Erica has over ten years of experience leading market research for major brands across a range of categories—including clients such as Disney, Viacom, Mattel, Instagram, Prudential and American Express. A PhD social psychologist, Erica applies this expertise to give her clients a unique edge in understanding and engaging their target audiences. Erica has a B.A. from Wellesley College and a Ph.D. in psychology from Princeton University. Prior to CMB, she led insights research at American Express, where she was a recipient of the CMO Award for Achievement in Excellence.

Agenda Sessions

  • The Insights-led Initiative Changing the Face of Financial Wellness

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