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Gabriela McCoy
Director of NAM Portfolio, Strategic Insights & Analytics at Bacardi


Gabriela McCoy is a storyteller that articulates where Brands fit and how they can lead culture, and a consumer advocate who seeks to understand the mind and hearts of people and how to enable an emotional connection with brands.

Gabriela brings over 15 years of global consumer insights and market intelligence expertise from working for top-tier companies across AlBev, Food, FMCG and the Services industries. Gabriela received her MBA from the University of Miami and has also spent time studying at Oxford University in England and at L’Etoile in Paris.

When not working, Gabriela spends much of her time exploring and adventuring the roads less traveled. She has traveled to 49 countries, but nevertheless, suffers from a severe case of wanderlust.

Agenda Sessions

  • Obituaries & Old Fashioned's: The Case for Fearless Research