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George Carey is Founder & CEO of The Family Room, a strategic research and brand consultancy with a special interest and expertise in family decision-making. At the core of his company’s work is a ten-year program mapping the shifting emotional landscape of kids, teens, moms/dads. This provides a window into the soul of families, insight on the astonishing changes in their emotional priorities, and a roadmap for marketers wishing to market to the family heart.