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Giselle Bowie
Executive Director, Franchises, Experiences & Product Insights at Warner Bros

Profile

Giselle is Executive Director of the Franchises, Experiences and Product Insights group at Warner Bros. Studios. Her research informs product development of Warner Bros. licensed franchises and theme park/tour experiences. Over her 15 year career, she’s worked in Consumer Insights at Kellogg’s, Mattel, and 3M with a focus on a range of audiences including kids, parents, and adults. She is naturally curious and enjoys exploring the motivations behind why people do what they do. Entertainment is a personal passion since she was a kid, but just don’t ask her what her favorite movie is…there are too many to pick only one!

Giselle Bowie's Network

Agenda Sessions

  • The Circle of Fandom Life: A View Into Entertainment Fandom Across Lifestage

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