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Jackie Chan VP, Head of Global Strategic Research at Prudential Financial


Jackie Chan is Vice President for Prudential Financial.  She oversees Decision Insights Group, responsible for providing Prudential businesses with actionable insights to inform and shape business decisions that help them achieve their key performance goals and inspire forward looking innovation. 

Chan directs the design and execution of research programs that addresses sophisticated business challenges and collaborates across Prudential to activate these insights and drive business success.  She oversees the centralize insights team’s efforts to help Prudential businesses improve their results using a wide variety of research approaches and analytical techniques to generate insights around market opportunities, branding/positioning, advertising and communications, product development and go-to-market strategy, sales process and channel effectiveness, and customer experience.

Before joining Prudential in 2007, Jackie led the global syndicated primary research efforts of AMI-Partners, a consulting organization focusing on emerging Small-Medium Business (SMB) markets and Information Technologies (IT).  She managed the annual SMB primary research efforts in 25 countries globally and worked extensively on strategic IT market consulting for many leading IT companies.

Chan holds a master’s degree in Marketing Research from Baruch College Zicklin School of Business and a bachelor’s degree in Psychology from Binghamton University Harpur College of Arts and Sciences.

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