Track 2: Cutting Edge Technology & Trends
Creative Research Techniques to Elevate Actionability & Impact
As industries and consumers become more dynamic, corporate researchers are focused on creative, actionable research techniques that yield a tangible business impact and strengthen their competitive advantage. In this session, you'll hear success stories from three corporate researchers who are driving insights impact in their organizations to keep their brands ahead of the curve. In partnership with Vital Findings, each crafted new, custom solutions to match the specific needs of their industry. From developing an ad testing system from scratch to extending the life of a major segmentation to co-creating solutions to a highly technical customer issue, you'll take away a wide variety of creative techniques to elevate insights and impact at your own organization.
Jason Kramer -
Jaideep Dore -
Director of Global Consumer Insights,
Tim Twichell -
Director, Global Insights,
Monika Mandrakas -
Market Researcher and Customer Advocate,
Mutual of Omaha Insurance Co.