Gen Z & The Engagement Economy
Today’s teenagers are growing up in a postmodern digital world. More connected, more global, and more multicultural than any young demographic prior. Gen Z is quickly approaching young adulthood and is at the forefront of how we will come to redefine consumer engagement. REVOLT TV’s latest insights study, Gen Z & The Engagement Economy, unpacks a segmentation across Gen Z that identifies key digital personas marketers can use to increase engagement. The study also explores implications in cultural targeting; new rules stemming from the rise of Hip Hop as pop, increasing multiculturalism in the US, juxtaposed with rapidly growing political tension – making Gen Z a product of diversity, but not color blind.