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Janet Zifferhas more than 25 years of experience in customer insights, focused primarily in B2B. As a senior researcher, Janet helps teams uncover key customer insights to drive innovation efforts within Kimberly-Clark Professional.
Over the past few years, Janet has embedded behavioral science concepts into the business, which has yielded deeper insights and provided a better understanding of customers and their needs. Janet’s experience spans a variety of business needs, including customer satisfaction and loyalty, new product development, pricing and segmentation.