Track 4: Supercharging the Business with Data (Data Science & Analytics)
Segmenting the US e-shopper Through Behavioral Data
Online sales in the USA accounted for 8.5% of total retail sales in the first quarter of 2017. Our attention to e-commerce is not only due to the relevance of its current share of the market, but more importantly to how it is shaping the retail business and consumers' habits. Understanding consumers' online and mobile shopping behavior is more necessary than ever before. Netquest will present a case study that will bring you the most recent segmentation of the US online shopper.
Joaquim Bretcha -
International Director / ESOMAR Council Member 2017-2018,
Jason Brownlee -
CEO and Founder,