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JD Deitch

Chief Revenue Officer at P2Sample


Jonathan (JD) Deitch is Chief Revenue Officer for P2Sample, the consumer insights industry’s most advanced programmatic sampling platform.

JD is a twenty-year veteran of the market research industry. He began his career client-side in the financial services sector and went on to hold senior positions at The NPD Group, where he was head of research and analytics in Europe, and Ipsos, where he led global sample operations and panel acquisition. Prior to joining P2Sample, he held executive roles at AYTM, a DIY survey research platform, and Bakamo.Social, a strategic social listening consultancy.

JD is a frequent speaker and a thought leader in the insights industry as it evolves to tackle the challenges of the digital age. He has a Ph.D. in Political Science with Distinction from The American University and a BA from the University of Pennsylvania. He lives in France with his wife and two sons and maintains a cheese blog at

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