Jeff ZifronySenior Researcher at Twitter
Jeff has several years working in analytical functions across multiple domains and industries. Currently, he leads all Marketing Insights & Analytics research initiatives at Twitter for the Financial Services sector including advertising effectiveness, content optimization, conversion measurement and more. Recently, he has been working to understand the value of conversation on Twitter globally, and building leading measurement products for brands to help them understand the efficacy of advertising on Twitter, working increasingly more with performance advertisers in the mobile and media & entertainment sectors.
Before entering the marketing industry, Jeff worked in a variety of risk analytics roles at Allstate within the Product & Actuarial Pricing groups. In these functions he used advanced statistical modeling to innovate the way the company approached pricing its auto and home insurance products.
In addition, Jeff is currently pursuing a Master’s degree at the University of Pennsylvania in Behavioral and Decision Sciences, an interdisciplinary program seeking to understand why and how individuals and groups make decisions, and how to affect those decisions