Track 1: Next-Gen Insights Leadership & Strategy
How Changing Technology and Generational Shifts Influence Effective Marketing
Marketers are constantly trying to keep up with today’s fast-paced world. The influence of changing technology in the midst of generational shifts continue to impact and shape how we market. Join Microsoft & GfK as we explore everything from consumers’ values and lifestyles to their purchase journey and media consumption. We’ll deliver real-life examples on how to be effective, and survive, in today’s 360 degree online environment.
Kajoli Tankha -
Senior Director Advertising Research,
Natasha Stevens -
SVP, Digital Marketing Intelligence,