Track 5: Winning Over the Savvy Consumer
Millennial Mosaic: Peeling Back the Layers of the Multicultural Millennial
Rethink everything you know about Millennials – Viacom’s new study reveals seven truths about Multicultural Millennials that you need to know. As soon as next year, those under the age of 18 in the U.S. are projected to become majority-minority. With nearly half of Millennials identifying as multicultural, targeting this generation inherently means reaching a diverse audience. Viacom’s new study, “Millennial Mosaic” aims to revolutionize our understanding of Multicultural Millennials by unearthing unique insight into the interpersonal dynamics of their lives. From this presentation, you will discover insights about Multicultural Millennials, uncover how this impacts your understanding of Millennials at large, and identify implications to keep in mind when trying to connect with this group.
Beth Coleman -
SVP Research and Insights,
Kassie Deng -
Director, Marketing and Partner Insights,