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Director, Marketing and Partner Insights at Viacom
Kassie Deng works in Marketing and Partner Insights at Viacom, where she uses data and insights to help advertisers understand the value of Viacom’s audiences. Whether it’s qual or quant methodologies, syndicated or proprietary research, linear or digital measurement, Kassie is experienced in a variety of research disciplines. She specializes in ad effectiveness and consumer insights, where she’s a resident expert on all things related to Gen Z and Millennials. Her research passions including trend hunting, decoding the latest teen slang, and keeping up with meme culture.