Track 6: Power Partnering: Maximizing the Client-Supplier Relationship
From polo shirts to pet food: breakthrough e-commerce measurement
Categories such as books, music, and electronics were first disrupted by the fast growing e-commerce channel 15 years ago, but e-commerce disruption moved far more slowly in other categories. It is now clear that e-commerce is having a huge impact across the entire consumer products spectrum, from apples to Apple, from Ziploc to Zappos. However, e-commerce measurement has only recently risen to the daunting challenge of tracking consumer purchasing across retailers and product categories. In this session, Slice Intelligence will provide a primer on the rise of electronic receipt data to track e-commerce purchasing with Hills Pet Nutrition, who will share a case study demonstrating how it used e-receipts data to support development and ongoing execution of its e-commerce strategy.
Ken Cassar -
Joe Keating -
Associate Director, Insight and Analytics,
Hill’s Pet Nutrition