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Kristine Greiwe

Head of Market Research/Insights at Lyft


The Head of Consumer Insights at Lyft, Kristine is a passionate team leader who is constantly pushing to bring the voice of the customer into every decision her organization makes. With a career that started at Procter and Gamble, she has had the unique experience of being a part of insights teams both big and small.

As her team and influence inside the organization has grown at Lyft she has become an advocate for making research more easily accessible to her cross functional partners.

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