Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Laura Engstrom

Global Consumer Insights Manager at General Mills


Laura Engstrom currently leads the Best Practices team within General Mills’ Global Consumer Insights function. Since joining General Mills in 2011, she has held a variety of roles within the function including supporting innovation, renovation and communication efforts across different businesses and leading a Global Trends team.

Prior to General Mills, Laura worked at Johnson & Johnson developing contact lenses for international markets. She holds a B.S. in Neuroscience & Behavioral Biology from Emory University (Atlanta, GA) and a Master of Marketing Research from the University of Georgia.

Agenda Sessions