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Lauren is the North American manager of eCommerce Insights at Unilever, driving a global framework to better understand the online consumer through shopper research. Lauren is a digital native, and has spent the last eight years developing her professional passion for all things eCommerce. Prior to Unilever, Lauren spent four years as a Digital Strategist in NYC, helping brands to create and execute online marketing campaigns. She holds a BA from Colgate University with a major in sociology and a minor in media studies.