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Laurie established and currently leads the consumer insights and market intelligence functions for the Converse division of Nike. She believes that breakthrough insights emerge, when science and art come together. This belief began at Bowdoin College as a double-major in chemistry and philosophy, and continued as she progressed from cosmetics chemist, to Wharton MBA, to brand management at Colgate-Palmolive, P&G and Gillette. She leveraged a mix of left and right brain thinking to launch numerous new products for each brand, and ultimately led the Olay brand to a period of record growth and market share.
Her career also included a stint as a strategy consultant with McKinsey, until she found her true calling as a fully dedicated insight’s professional. Laurie started the insights phase of her career as the VP of Chadwick Martin Bailey’s insurance practice. In 2010 she joined Converse to create the function and has continued to blend art and science to mine for insights in footwear and apparel ever since. At Converse, Laurie has also learned how to decode teenagers (as long as they aren’t her own).
When Laurie isn’t studying youth culture, she can most often be found enjoying the outdoors in Maine, skiing, hiking, sailing and running.