Lori SchadeSenior Manager, Consumer Insights at American Greetings
Lori is a Senior Manager at American Greetings. With 25 years of experience spanning both B2B and consumer work, she is a strategic market research professional that focuses on consulting with internal business partners to help solve their business questions utilizing both standard and innovative research methods. Specialty areas include: consumer and shopper insights, new product testing, research and development, and path to purchase. Throughout her career Lori has worked with retailers across various channels including Walmart, Target, Dollar General, Meijer and Wegmans.