Lydia Perez PooleSenior Manager, Consumer & Market Insights at McCormick
Lydia Perez Poole is a passionate brand-builder and advocate for consumer-centered design. She integrates consumer, shopper and market understanding to drive growth for small and big brands, and helps shape the direction of businesses from global strategy through local market execution. Most recently Lydia has been leading Innovation Strategy and Insight Development at McCormick & Company for both its consumer and foodservice businesses. Prior to McCormick, Lydia spent 12 years at Procter and Gamble where she served as the Analytics and Insights Leader for Procter & Gamble’s Rite Aid Customer Team. She also worked in P&G’s Beauty & Grooming Business and in their Corporate Group overseeing research quality in North and Latin America.
Lydia graduated with a Bachelor of Science in Environmental Engineering from Rensselaer Polytechnic Institute and holds an MBA from the University of Rochester, Simon School of Business with a concentration in Marketing and Organizational Strategy.