Track 6: Power Partnering: Maximizing the Client-Supplier Relationship
Attracting Viewers in the Golden Age of Content
The explosion in TV content available for viewing has been great news for television but requires content creators like ABC to really understand what drives viewers to try a new show and what keeps them watching. In this session, ABC’s Lyndsey Albertson and CMB’s Judy Melanson share learnings from a comprehensive content discovery initiative that will resonate with any brand looking to gain traction for new products while navigating a market in flux. Attendees will get an inside look at the art and science behind ABC’s deep understanding of the viewer path to engagement, loyalty, and advocacy.
Judy Melanson -
SVP, Travel & Entertainment,
Chadwick Martin Bailey
Lyndsey Albertson -
Director Sales Research,