Interview with Malcolm Gladwell: Unlocking New Opportunities for the Insights Industry
Malcolm Gladwell is the most prominent thought leader of our time. He has explored how ideas spread in the Tipping Point, decision making in Blink, the roots of success in Outliers, and the advantages of disadvantages in David & Goliath. 3M’s Chief Insights Officer will get in depth on how his big picture theories can be made actionable for the research industry. It will serve to unlock new opportunities for the industry as a whole, and reflect on how we need to adapt to the changing needs of our customers.
Dawn Cunningham -
Chief Insights Officer,
Malcolm Gladwell -
Ouliers, The Tipping Point and David & Goliath