Media & Entertainment
21st Century and Beyond Ad Accountability
In 2017 BuzzFeed is testing/optimizing our advertising offerings, as well as offering advertisers measurement against content as part of our distribution platform offering. Hundreds to thousands of advertisers, unlimited target audiences, global coverage, media agnostic, 24-hour turnaround, and offered at no additional cost to advertiser when they distribute ads through BuzzFeed. This wouldn’t have been possible or viable without a fully automated platform from survey customization to graphical presentation of results. The result is 1/10th of the time and 1/10th of the cost for 100% of the ROI insights for BuzzFeed partners. The session will cover how we did this and some of the ROI insights from real data.