Track 6: Power Partnering: Maximizing the Client-Supplier Relationship
Enhancing Insights Through Strategic Partnerships to Inspire Change Among Those Treating and Suffering from Obesity
Despite the growing obesity epidemic, many challenges remain and the need for successful medical intervention remains unnoticed. Novo Nordisk and KJT Group, Inc. collaborated on the landmark ACTION (Awareness, Care & Treatment In Obesity Management) study, aimed at investigating barriers to obesity management from perspective of people with obesity, healthcare professionals and employers. This study is an example of how pharmaceutical companies, medical community and market research agencies can work together to uncover societal misperceptions, to improve care in an extremely challenging therapeutic area.