Track 3: Insight Driven Innovation & Brand Engagement
Designing a Global Brand Health Program that is Holistic and Actionable Nihan Brunton,
This session will cover Marriott International’s holistic approach to its Global Brand Health program and its ability to bring actionable insights regarding the performance of the portfolio’s 30 brands against its competitors. The design of the program provides a leading indicator for future brand performance and areas to focus on for brand and portfolio strategies. The audience of this session would be provided with an overview of the program design, type of data sources used to get at the holistic brand health story and types of insights garnered from the program.