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VP, Client Relationships at MMR Research Associates
Patricia Houston is a research and marketing professional whose career has included client and supplier side research positions as well as marketing agency experience. In her current role at MMR Research Associates, Inc., Patricia is responsible for relationship development as well as stewarding the company’s brand. She has a strong belief that research that begins with better consultation and a method-agnostic approach helps produce better strategy that can drive business decisions. Her research expertise spans multiple industries including retail, hospitality, QSR, B2B services and goods, consumer durables, and CPG.