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Peter Horst

Former CMO at The Hershey Company


Peter is a global marketing and innovation senior executive and CMO with 28 years of leadership across consumer and business products, services, and technology for Hershey, Capital One, US WEST, Ameritrade, and General Mills. His ability to ignite dramatic growth & profits with breakthrough strategies/innovation has enriched all his work. As CMO at Hershey, Peter led global brands, innovation and digital transformation. As SVP, Brand Marketing at Capital One Financial, Peter led teams that developed & launched successful products across card, retail and digital banking. Prior to Capital One Financial, Peter served as CMO at TruSecure Corporation, CMO at Ameritrade, and held marketing leadership positions at US WEST, and began his marketing career at General Mills. Peter earned a BA from Harvard and an MBA from Dartmouth’s Tuck School of Business.

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