End User Panel: What do Chief Marketing Officers REALLY Want from Researchers
Data has been commoditized- today the value of research lies in the way youconnect the dots. Internal clients and end users aren’t looking for data – they’re looking for strategic recommendations on how to drive their business forward and grow the bottom line. In their quest to deliver on this new value proposition,researchers and insights leaders must evolve their skill sets quickly. This panel brings together cross-industry CMO “end-users” to understand their point of view.What do they really want from their insights and research teams and how can you adjust accordingly to ensure you are delivering bottom line impact.
Amanda Hill -
Chief Marketing Officer,
Anna Fieler -
Peter Horst -
former Chief Marketing Officer,