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Sandra is a creative thinker and insights facilitator with deep record of achievement in qualitative, quantitative and ad-hoc market research, knowledge & insights and change management at Fortune 500 industry leaders – The Coca-Cola Company and Colgate Palmolive –. She enjoys engaging and learning different ways to better understand the global, regional and local operating and playing fields to inform business and brand strategy.
Sandra currently leads and is a subject matter expert in Macro Forces & Trends within Coca-Cola Knowledge & Insights Global team. She also supports Coca-Cola Global Sparkling beverage business with a robust portfolio of billion-dollar brands.
Integral to Sandra’s success is her early career experience with Quaker Oats Co., Colgate Palmolive and Coca-Cola Latin Center Business Unit, where spearheaded the Knowledge & Insights function and related capabilities across 30+ countries including Venezuela, Colombia, Ecuador, Central America and The Caribbean.
A native of Colombia, Sandra holds a degree in Psychology from Pontificia Universidad Javeriana and a Marketing specialization degree from ICESI, also in Cali, Colombia.