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Simon Sinek The Unshakable Optimist, Author of the global best-seller at Start With Why: How Great Leaders Inspire Everyone to Take Action


Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. 

Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organisations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. Sinek is the author of three best selling books:  

  • The global best seller, Start With Why: How Great Leaders Inspire Everyone to Take Action
  • The New York Times and Wall Street Journal best seller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t 
  • And his latest book, launched September 2016, is the New York Times and Wall Street Journal best seller, Together is Better: A Little Book of Inspiration 

Simon has four more books pending, including Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team, coming out late 2017. 

Simon is also best known for popularizing the concept of Why in his first Ted Talk in 2009.  It has since risen to the third most watched talk of all time on, gathering 31+million views and is subtitled in 45 languages. 

Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations in the public sector, government agencies, all four branches of the United States Military, and entrepreneurs. 

He is active in the arts and not-for-profit world, including charity: water, an organization devoted to helping bring clean water to the over 700 million people around the world.  He also serves on the board of the Tami Stronach Dance Company and lives in New York.