Track 6: Omni-Experience
Jobs to be Done, Design Thinking, Sprint & Lean StartUp for Breakthrough Ideas
Brand teams are under pressure like never before as competition comes not only from the “big guys,” but also from startups and small, nimble companies and trends that seem to move faster than the speed of light.
Come listen to an authentic panel conversation on how corporate leaders are breaking through to bigger, better ideas by combining new school approaches like Sprint and Lean Startup with tried and true methods like Design Thinking and Jobs To Be Done.
Ann Thompson -
The Garage Group
Kristi Zuhlke -
CEO & Founder,
Cathy Hartman -
Vice President, Consumer Insights Advisory Services, Marketing + Digital,
Soon Yu -
former Global Vice President of Innovation,
VF Corp, Author of the forthcoming book Iconic Advantage
Vera Harrington -
AVP Innovation, Trends and Insights,