Stephen LenzenHead of Quantitative Research, Senior Vice President at Insight Strategy Group
A right-brain, left-brain strategist who is always curious about why people think and behave as they do, Stephen is a mastermind who sees the story in the numbers. He heads the quantitative and marketing sciences practices at Insight Strategy Group, and leads projects across practice areas with a particular emphasis on targeting strategy, brand strategy and measurement, and product innovation. He has deep expertise in the media, consumer goods, retail, and technology industries.
He previously honed his skills at Young & Rubicam’s BAV Consulting Group, where he served as VP of advanced analytics and ran the brand valuation practice.