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Executive Director - UX Research Discipline Lead at JPMorgan Chase & Co.
Stokes Jones was trained as a social anthropologist at the London School of Economics. He conducted two years of fieldwork in the Shenzhen Special Economic Zone (before the iphone factories arrived) and soon started applying ethnography to marketing strategy as a WPP Group trend watcher (before ethnography was cool). He was absorbed by the dot.com bubble next - and discovered user-centered design. Since then, he’s worked for Sapient, Philips Electronics, Motorola/Google, and Samsung. He is currently Head of UX Research for Digital Payments at JPMorgan Chase.
Stokes believes all research methods have their blind spots - so he mashes up his soc science learning with: UX testing, market research, field studies, and analytics, for a holistic grasp of customer lives that catalyze products which resonate (as well as “work”).
Stokes has taught contextual research, ethnographic interviewing, and future foresighting at two of the nation’s foremost design strategy centers - ID (The Ilinois Institute of Technology’s Institute of Design) and SCAD (Savannah College of Art & Design).