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Taylor is a VP of Market Research at J.P.Morgan Chase with experience across consumer brands, as well as financial products, services and new technology. At Chase, Taylor supports research for Small Business, and the Sponsorship & Events group. She previously led research across a variety of consumer brands during her years at Tyson/Hillshire Brands and while on the supplier side across client verticals. Her interest in representing the voice of the customer to ignite growth within a business, via customized and creative research, enriches her work within the financial industry. Taylor earned a BA from the University of Michigan, a Master’s in Marketing Research from the University of Georgia, and a Certificate in Qualitative Research Methods from DePaul University. She is currently based in Dallas, Texas.