KEYNOTE: Sensation: The New Science of Physical Intelligence
Internationally recognized psychologist Thalma Lobel brings recent studies that show the strong influence of the physical sensations and how amazingly and without our awareness,our behavior, judgments and decisions are influenced by seemingly irrelevant stimuli such as the texture and the temperature of the things we touch, the colors we see and the scents around us. The findings have direct implications to products and package design, to user interface as well as to business and personal interactions with family and friends.
Thalma Lobel -
Author, Sensation: The New Science of Physical Intelligence, Internationally Recognized Psychologist, Professor at the School of Psychological Science, Tel Aviv University, Visiting Professor, Harvard