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Thomas Grayman

Vice President, Brand and Consumer Research at Spike TV (Viacom Media Networks)

Profile

Thomas Grayman is the vice president of brand and consumer research, Spike TV, at Viacom Media Networks. His work has guided the development and marketing for such programs as Lip Sync Battle, Ink Master, and Bar Rescue. He has also held research positions at ABC Television and at Showtime Networks.

He specializes in merging advanced methods, such as data fusion and neuroscience, with classic marketing research approaches to generate deeper insights into the preferences and behaviors of the viewer. He has won multiple awards from the Advertising Research Foundation, and his work has appeared or been cited in numerous media outlets, including Fox News, Time, and msn.com.

Thomas is the author of the 2004 book Ghosts of Florida, which examines the intersection of race and the design of the US electoral system, and holds a Bachelor’s degree in Economics with a concentration in Marketing from the Wharton School of the University of Pennsylvania.

Agenda Sessions