KEYNOTE: Create Value. Become Valuable. Command the Boardroom.
We're living through a period of unprecedented change. The rules that worked in the Attention and Information Economies no longer apply. Consumers have changed. Businesses have changed. Marketing has changed. Disruption is not just a provocative word in a presentation. It is the reality of our daily professional experience. How are we, research and insights professionals, dealing with this change? Are we riding the wave or are we drowning in this deluge of data and cacophony of content? How can we survive and thrive in this Insight Economy™? Zain Raj, author of two Amazon marketing and sales bestsellers and CEO of Shapiro+Raj, a top-ten insights and inspiration company in North America, will share his ideas on how today's market research and insights professionals can create value so that they become irreplaceable to their C-Suite stakeholders. His ideas are based on 30+ years of creating growth for some of the largest companies in the world plus interviews with some of the best and brightest research and insights professionals, marketers, and CEO's of Fortune 500 companies - the kinds of companies that are leading the wave. Come to this talk and you will not only walk away with very clear and actionable ways to win with your marketing and business stakeholders. You will also learn the proprietary principles of Zain's Growth Method - one that has generated over $100 Billion of growth for clients. One thing is for sure. You will definitely get a clear line-of-sight to the Boardroom.
If you want to "command the boardroom," you can't afford to miss this session.
Zain Raj -
Author of Amazon Best Sellers, Marketing for Tomorrow, Not Yesterday: Surviving and Thriving in the Insight Economy™ and BrandRituals™: How Successful Brands Bond with Customers for Life, Chairman & CEO,